Feb 25, 2025
Anchor Text Truths Unveiled
The Old Way
Exact match anchors once ruled link-building, aiming to signal page topics to Google. Post-Penguin, partial matches seemed safer, but we missed the mark.
The Real Insight
Ranking pages reveal the secret: keyword-heavy anchors aren’t key. Optimize on-page content for keywords, sprinkle internal links with them—done.
Brand is King
80% of your links should use brand-related anchors (name, URL, products). That’s how natural linking works for brands, and Google loves it.
Conclusion
Ditch keyword obsession. Build links like a brand—mostly branded anchors win.
