Dec 5, 2014
Eurobest 2014 Day 3 / Part 3 of 5
RAZORFISH: Why You Should Listen to Social Influencers
(Discovery Stage)
Anders Plyhm, Creative Director at Razorfish
LEARNINGS:
Distrusting everything makes people feel insecure. Confused.
And we turn to people we know and love for advice (or people we think we know).
73% of millennials feel it is their responsibility to help friends and family make smart purchase decisions.
CASE:
All Things Hair
It’s not another advertising campaign. They created a new brand, offering a service none else was offering. They found an authentic way to communicate.