It’s tempting to believe that user acquisition is the key factor for assessing mobile app success, but high download rates do not yield much market benefit without active users. Brands invest massive sums of money attracting users; but, it just begins here. The interest lies in attracting and maintaining consumers after gaining them.`
It seems fairly easy, but not all apps implement an effective onboard operation. Keep the onboard method as simple and intuitive as possible. The tougher it is to continue using an app, the more likely it is for people to leave it. Start with the main function (or a pair) and save less important ones for launches afterwards. Offer design education to demonstrate the capabilities of the mobile app event tracking during the onboarding process but don’t overwhelm users instantly. Reduce the amount of steps needed to build an account or sign up and provide several ways to register. User interaction can also occur outside of the app. Automated emails may be activated, based on previous user interaction trends. This can interfere in the user’s path at appropriate stages, making it more likely that users will take action.