May 2014
The inaugural Football for Heroes match at the Ricoh Arena, in aid of UK military charity Help for Heroes, was a tremendous success for the popular charity at the start of May.
Final Third led the promotion of the event, placing coverage of the event with local and national media, as well as the likes of Sky Sports' Soccer AM, Shoot! magazine and BBC radio, raising awareness of the charity and driving ticket sales in the process.
We also built and managed the website and smart phone app, and produced the matchday programme for what was a brilliant day in the sunshine in Coventry.