Oct 12, 2022
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Mobile App Typography: Tips to enhance text design and appearance
Mobile app design and UI (User Interface) play an important and instrumental role in determining the success of your mCommerce initiative.
It goes without saying that the right UI providing a seamless user experience can increase conversions while a poor one can increase abandonments.
Whether you get an app built by a custom app developer or you build your own app with an online app maker, focusing on the design is really important and crucial.
However, when it comes to app design and aesthetics, many people end up focusing all their attention on graphics. People often forget that text plays an equally significant role in the app UI.
So, stay tuned with us and get some tips about mobile app typography. Enhance the text design and appearance in your mobile app and boost conversions.
Suggested Read: Mobile app navigation: Best practices to enhance your UI and UX
Tips to enhance the aesthetics of text in your mobile app
Follow the tips listed below and make your app UI more user-friendly:
#1: Use standard and consistent fonts
The right approach towards picking the correct fonts is to take the standard route and do minimum experiments. If you use multiple fonts, they will start competing with each other for attention.
Hence, your choice of fonts should not vary much and remain consistent throughout the app. Besides, it should remain legible and likeable in different sizes and across different kinds of screens.
#2: Focus on line length and occupancy
The length of the in-app sentences and the amount of space it occupies on the screen, can affect the cognitive reception of the content. Hence, you should be cautious about it.
Optimal number of characters in a line should remain between 30-40. It should not run beyond borders and be easily scrollable when the content is viewed on mobile devices with smaller screens.
#3: Use the proper size and colors
If the font you use turns out to be too large it can make the content appear outrageous. On the other hand, exceedingly small font can have challenging legibility. Hence, the best way to tackle it is to choose the size sensibly.
The size and color should also depend upon the choice of the statement you wish to make. Avoid using color combinations that are not visible to color-blind people. Take other similar precautions when picking your app theme.
Suggested Read: The significance of colors in mobile app development and marketing
#4: Include more white spaces
White spaces can help any text look elegant and make the significant content stand out. Hence, you should keep ample white space on the screen and not stuff it with too much graphics or text.
Just include the information that conveys your message in a simple and concise manner. For more elaborate and explanatory descriptions, you can use infographics or videos.
#5: Use complimenting images
The typography alone cannot make your app look ravishing and enticing. The choice of other elements on the screen like color theme, images, videos, buttons, etc., should together paint a coherent picture.
Use images and other visuals that offer an aid to the textual content on the app. In fact, try to convey with images, as much as you can. This will reduce the cognitive load on users and boost interactions.
Suggested Read: Call-to-Action buttons - All you need to know about high conversion CTAs
Design your own app with ease!
Why depend upon someone else to design your app when you can do it yourself? Build and customize your own app with AppMySite and get rid of the long and tedious process of app design submissions and corrections.
Checkout AppMySite’s free Android app maker that suits individuals, brands and businesses of all kinds. The quick, effortless and code-free DIY app builder comes with “easy to design” features.
You will be able to easily modify your app graphics and text, and offer the perfect experience to your Android and iOS customers. Enter the mCommerce industry with ease and grow your brand!
Three mistakes that can give rise to app abandonments
Mobile apps have become a part and parcel of our lives. Mobile technology has also changed the way businesses and consumers interact with each other.
In fact, the proliferation of online app creators has also made it easier to create an app for any website and tap into the mobile friendly market.
However, as the market is growing, the competition is also increasing. It is becoming tougher and tougher to win and retain customers.
Thus, no business can risk committing any mistake that could prompt or compel the users to abandon their app and uninstall it. Stay with us till the end and read about it in detail.
3 mistakes that can lead to app uninstalls
Some mistakes can ruin the experience of your app users and force them to uninstall your app and abandon it forever.
Avoid the mistakes listed below and offer a wholesome experience to your customers:
#1: Poor and discordant app UI/UX
Statistics depict that most users uninstall an app immediately after downloading it. The most common reason behind it is a discordant app interface and an interrupted experience. If the app takes too long to launch or respond, or is too complex to understand, users will not wait patiently but abandon it.
Solution:
Create app with a DIY free app builder like AppMySite where you get absolute control over the design and layout process. You will get native apps that offer frictionless UI/UX.
Suggested Read: Mobile app navigation: Best practices to enhance your UI and UX
#2: Not addressing customer grievances
Online businesses are receiving customer feedback through various platforms in the age of fast paced digitalized world. This includes app stores, social media, website contact forms, product reviews, etc. However, if you do not resolve these issues, it can cut a sorry figure for your brand and repel customers.
Solution:
Collect reviews, ratings, feedback, and testimonials from customers through different platforms. Address the issues and resolve queries and complaints with grace and enthusiasm.
Suggested Read: Know how ratings and reviews can optimize the success of your mobile app
#3: Pushing too many ads and notifications
Pushing too many advertisements, promotional pop ups and notifications can also infuriate users. This can ultimately lead to app abandonments and uninstalls.
Solution:
Moderate your frequency of sending push notifications and displaying ads. The best approach is to customize the ads and notifications based on the customers purchase behavior and shopping preferences.
Suggested Read: All you need to know about mobile app Push Notifications - A complete guide
Wrapping up!
That was all from our end today! If you want to learn some more tips and techniques that can help you to reduce app uninstalls and abandonments, then refer to the blog below:
Read in Detail: How to reduce your mobile app uninstall rate and minimize app abandonments
Offer an amazing and flawless experience to your customers and increase the CLV (Customer Lifetime Value). You can give your mobile app a complete makeover and rejuvenate your users’ experience.
Give a boost to your online business and enhance your mCommerce presence. Harness the mobile friendly market and steer your business to success.
Top three Push Notification services and tools to engage your app users
Push notifications are an amazing marketing and communication tool. As the tech-friendly generation of smartphone users, we come across multiple notifications in our daily lives.
Even if we are not in the mood to checkout a brand or make a purchase, some notifications tend to be so appealing that we end up opening them and responding to them anyway.
However, even if you have a laid out digital-infrastructure for your brand, sending and managing push notifications can become quite laborious and tedious overtime.
Hence, it is better to take professional help and opt for the push notification tools and services available in the market. Go through our list of suggested tools and pick whatever suits you the best.
Suggested Read: Top 21 mobile app analytics tools - A comprehensive break down
Three Push Notification services and tools for best results
We have done our study and research so that you do not have to! We have picked three names that appealed to us the most and we thought might be favorable for you.
So, go through and list and explore the traits of each tool. Pick whatever suits your business the best and embark upon your journey to success.
#1: OneSignal
OneSignal is one of the most popular and efficient Push Notification service providers. Its clientele includes some of the leading heavyweights of different industries like Volkswagen, Bose, Softonic, etc.
It enables developers to increase their app traffic and engagement by offering relevant and personalized services. There are endless filters and segments to choose from, including targeting based on location, language, usage behavior, and more.
The notifications can be automated and made more effective with features like A/B Testing, Analytics, Rich Media, and more. The platform offers a range of services divided among three pricing packages including Free, Starter and Pro plans.
#2: LeanPlum
LeanPlum is a highly organized push notification tool that offers multi-channel services. It enables users to boost the interaction, re-engage lapsed users and build a strong and loyal consumer base.
They have won several awards for offering high-quality services to their dedicated customers, which includes names like Pixelberry Studios, TED and Tesco.
It enables you to create user profiles and make more data backed decisions as you send productive and relevant push notifications. This simple and intuitive tool comes with a range of features and you can also get a free trial to test the waters.
#3: Pushwoosh
Pushwoosh makes it to almost every list of the top push notification tools due to its affordability and user-friendliness. More than 80 thousand companies rely on the brand for their daily marketing needs.
It has a huge clientele that includes some big brand names like Deloitte, Nestle, Unilever, and more. It offers automation, cross channel delivery and detailed personalization, thereby making your messages more value-driven and propitious.
You can get free service for up to 1000 devices and opt for paid plans further as your brand scales to greater heights. You can also get the benefit of customized plans that can cater to your specific needs.
Detailed Read: All you need to know about mobile app Push Notifications - A complete guide
Do you have a mobile app yet?
Mobile app notifications tend to have a greater impact on the audience as compared to web, desktop, or mobile website push notifications.
This implies, that if you have an app for your business, organization or entity, the chances of your engagement and brand voice being heard can increase manifold.
So, wait no more! Explore the mobile app creator for iOS & Android by AppMySite and build your own app without writing a single line of code.
Create, customize, and test apps for free, and publish when satisfied. Proceed to send engaging app based marketing messages and notifications to your consumers.
Expand your business to make it multi-channel and boost the growth, traffic, traction and sales unprecedentedly. Hurry! Go ahead and make your brand future ready now!
The four best tips on raising money for your mobile app startup
Why are angel investors called ‘angels’? This is a running joke in the startup community.
The explanation? All startups exist in purgatory and wait for angels (investors) to take them up to heaven.
The task of securing money for a mobile app startup is not a joke. It is a very serious exercise and one fraught with a number of challenges.
Every entrepreneur burning the midnight oil to create a new app dreams of getting funded by a famous investor or VC. The only thing that makes the innate risk of starting a company worth it is the aspirational value of a startup.
And the risk really is innate. Of all the startups that receive seed funding, only 1% end up becoming unicorns (a unicorn refers to a company valued over $1B).
The climb to the top of the mountain is not easy. One thing that helps the journey is investment. Anyone trying to convert WordPress to mobile app sees the value in securing investment from a good investor.
In this piece, we provide four of the best tips for raising money for mobile app startup.
#1 - Chase users and customers, not investors
Someone who has worked in a failed startup would have noticed the following things -
Constant changes to strategy to placate possible investors
Researching other startups who are receiving funding and studying their pitch deck
Little attention on enhancing the app itself to increase downloads and revenue
There are many startups that launch an app and immediately try to secure funding. This is partly because they believe they can only scale the app with proper funding.
Let’s use an example to study this logic. Assume you open a retail store in a prime location. The value of your store will appreciate in a few years because the location is fantastic and you’re selling amazing products.
What would you like to focus on at this point - growing sales or looking for an investment loan?
Also read: Benefits of investing in a WooCommerce app for your retail business
You’d naturally try to first increase sales. You have all the things you need to make money on your own such as a good location and great products. The need for investment would come later down the road as you try to scale your business.
The same logic works when you’re looking for an investor. Rather than chasing investors to bankroll your venture, go after paying customers. Don’t customize your strategy to suit business investors and their interests. Change your approach according to the needs of your business and customers.
Once you have customers, you won’t need to seek investors. They will come on their own accord and present their interest in investing in your startup.
#2 - Make sure develop and validate your app idea
Not every idea is great. Some that sound good on paper fail spectacularly in the market. Given the high stakes involved, it is best that entrepreneurs vet their idea before developing an app and going from website to APK.
How should you develop and validate your app idea?
The process of validating an idea is really all about asking yourself some serious questions. These include -
Is there a demand for your app? If not, can a demand be created?
How do you plan on bringing the eventual app to market?
How easily can a competitor copy your app idea?
What are the revenue models you wish to pursue to make the app sustainable?
How will you scale app growth?
How much can your app resist the changes in technology and user behaviour?
Each of these questions try to probe your app idea at potential weak points. These are also typically questions investors will ask you during meetings and emails.
As an entrepreneur, you must have an answer to these questions. Try it out now. Ask yourselves these questions and check whether you can defend your app idea against them.
#3 - What is the exit strategy you’re offering?
Investors don't invest in your startup out of the kindness in their heart. They look for ways to make money out of every investment they make. To increase your chances of getting funded, you must help your investors see how they can make money.
This is typically known as an exit strategy. It means a plan for your investors to recoup their investment at a certain point of time in the future.
There are many exit strategies you can offer to an investor. Some of these include -
Cash Cows - A cash cow model enables your investors to get periodic dividends from the profits a startup makes. Such a model only works well for startups that focus solely on increasing sales to raise capital
Initial Public Offering (IPO) - An IPO is the most popular exit strategy amongst investors because it has the potential of delivering maximum returns. After launching its IPO on a stock exchange, a startup gives its investors an opportunity to cash in
Mergers and Acquisitions - If you forecast your startup would be bought out for a big price in the future, you can sell it as an exit strategy to your investor. You naturally need to show investors that you’d be willing to listen to a good offer when it comes
Also read: How does app growth take place? Studying the technology adoption life cycle
#4 - Look for investors in your field
There are many VCs and investors who regularly invest in startups. Instead of going after each of them, you are better served working with investors within your niche.
A tech investor is probably not going to invest a lot in a lifestyle brand and vice versa. Investors generally don’t invest money in a field they don’t understand or specialize in. You can reduce your chances of getting rejected simply by reaching out to the right VCs.
In conclusion
Every big leap in technology and innovation is generally brought on by a new startup. There is great value in taking the leap and starting a new startup for your mobile app.
This piece provides four great tips on getting a mobile app startup funded. There are probably hundreds of tips one can find with a simple Google search. The four discussed here can very easily set you apart from 90% other startups trying to make it. The four best tips on raising money for your mobile app startup