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Five effective tips to encourage trust and reliability for your mobile app

Mobile apps have become the ultimate tool of communication, marketing, sales, and much more. As smartphones and internet have become more affordable, apps have become a necessity.

It has become mandatory for brands to complement their websites with mobile apps, in order to ensure 360 degree branding and sales solutions for their customers.

Hence, many brands are tapping into this mobile-friendly industry with the help of app creators online. However, having your users’ trust in the app is as crucial as having the app in the first place.

So, what can you do to boost your potential or existing users’ trust in your app? Read the article till the end and find out. Paint a strong and reliable picture of your brand and skyrocket your success.

Suggested Read: How to run a successful sales campaign on your WooCommerce store? A complete guide

Earn the trust of your potential users and grow

Follow the tips listed below and boost your brand image by winning the trust of your potential and existing app users:

#1: Be authentic, honest & transparent

Winning the hearts of your customers is the key to winning their trust. So, ensure that you offer a great experience to all your website visitors and app users.

Be authentic with your products, services, and brand image. Endorse only honest things that you can actually deliver. Also be transparent about your vulnerabilities and drawbacks.

Create an impressive first impression and uphold the brand ethics. Use plenty of trust signals to earn the confidence of your customers and create a positive brand image.

#2: Inspire rating, reviews & feedback

Use your existing customers’ experience to rope in new ones. Encourage your existing users to share their experience on different platforms like app stores, social media, and more.

Besides getting the rating for the app experience, you can also seek ratings and reviews for the products or services that you provide. Allow all kinds of reviews on the platforms.

Deal with the feedback patiently and try to address as many concerns as possible. Tackle the negative comments with grace and show that you are genuinely willing to enhance your customers’ experience.  

#3: Add consumers testimonials

Show off all the good comments with pride! A little boasting will only do you good and uplift the spirits of the people associated with your brand.

So, add positive consumer testimonials on your website and app. Let it appear as a floating content without new customers having to scroll to the section necessarily.

For more authenticity and proof, you can also add the details of the consumers who are willing to share their experience with your brand. You can also add media clippings, news stories, PR snippets, and more.

#4: Use the power of sales data

Adding numbers can elevate the power of your content many times. Many brands use data and statistics to garner trust and confidence of their potential buyers.

You can add some data related to milestone achievements like the number of awards, subscribers, customers, reviews, etc., to get the extra mileage.

Also use catchphrases for products and services like “XX number of customers have bought this”, “XX users have added this to their wish list”, and more for more impact.

#5: Encourage users to share content

Nothing appears more legit and reliable than the content generated by your users themselves. It can encourage other users to take more informed buying decisions.

So, ask users to share the reviews with images of the products they have shopped for. You can also organize social media campaigns and contests to invite content from users.

Turn it into an event and create a conversation around your brand. Inspire people to use hashtags related to your brand and set up a conversation trail. Create a buzz to build a robust brand image online.

Suggested Read: Know how ratings and reviews can optimize the success of your mobile app

Wrapping Up!

Need a new app for your online business? Do not waste your time, energy, efforts and resources on traditional app development methods and tools.

Take the modern route to success and build your app online with a free Android app maker. Subscribe to AppMySite to create, customize and test your Android and iOS apps for free.

Proceed to power it with add-on boosters and ramp up your online brand like never before. Tap into the mobile-friendly market and steer your business to a new height.

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AppMySite online app maker offers a long list of features that you can integrate into your app, without investing a big budget, that may make a hole in your pockets.

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The four best tips on raising money for your mobile app startup

Why are angel investors called ‘angels’? This is a running joke in the startup community.

The explanation? All startups exist in purgatory and wait for angels (investors) to take them up to heaven.

The task of securing money for a mobile app startup is not a joke. It is a very serious exercise and one fraught with a number of challenges.

Every entrepreneur burning the midnight oil to create a new app dreams of getting funded by a famous investor or VC. The only thing that makes the innate risk of starting a company worth it is the aspirational value of a startup.

And the risk really is innate. Of all the startups that receive seed funding, only 1% end up becoming unicorns (a unicorn refers to a company valued over $1B).

The climb to the top of the mountain is not easy. One thing that helps the journey is investment. Anyone trying to convert WordPress to mobile app sees the value in securing investment from a good investor.

In this piece, we provide four of the best tips for raising money for mobile app startup.

#1 - Chase users and customers, not investors

Someone who has worked in a failed startup would have noticed the following things -

Constant changes to strategy to placate possible investors

Researching other startups who are receiving funding and studying their pitch deck

Little attention on enhancing the app itself to increase downloads and revenue

There are many startups that launch an app and immediately try to secure funding. This is partly because they believe they can only scale the app with proper funding.

Let’s use an example to study this logic. Assume you open a retail store in a prime location. The value of your store will appreciate in a few years because the location is fantastic and you’re selling amazing products.

What would you like to focus on at this point - growing sales or looking for an investment loan?

Also read: Benefits of investing in a WooCommerce app for your retail business

You’d naturally try to first increase sales. You have all the things you need to make money on your own such as a good location and great products. The need for investment would come later down the road as you try to scale your business.

The same logic works when you’re looking for an investor. Rather than chasing investors to bankroll your venture, go after paying customers. Don’t customize your strategy to suit business investors and their interests. Change your approach according to the needs of your business and customers.

Once you have customers, you won’t need to seek investors. They will come on their own accord and present their interest in investing in your startup.

#2 - Make sure develop and validate your app idea

Not every idea is great. Some that sound good on paper fail spectacularly in the market. Given the high stakes involved, it is best that entrepreneurs vet their idea before developing an app and going from website to APK.

How should you develop and validate your app idea?

The process of validating an idea is really all about asking yourself some serious questions. These include -

Is there a demand for your app? If not, can a demand be created?

How do you plan on bringing the eventual app to market?

How easily can a competitor copy your app idea?

What are the revenue models you wish to pursue to make the app sustainable?

How will you scale app growth?

How much can your app resist the changes in technology and user behaviour?

Each of these questions try to probe your app idea at potential weak points. These are also typically questions investors will ask you during meetings and emails.

As an entrepreneur, you must have an answer to these questions. Try it out now. Ask yourselves these questions and check whether you can defend your app idea against them.

#3 - What is the exit strategy you’re offering?

Investors don't invest in your startup out of the kindness in their heart. They look for ways to make money out of every investment they make. To increase your chances of getting funded, you must help your investors see how they can make money.

This is typically known as an exit strategy. It means a plan for your investors to recoup their investment at a certain point of time in the future.

There are many exit strategies you can offer to an investor. Some of these include -

Cash Cows - A cash cow model enables your investors to get periodic dividends from the profits a startup makes. Such a model only works well for startups that focus solely on increasing sales to raise capital

Initial Public Offering (IPO) - An IPO is the most popular exit strategy amongst investors because it has the potential  of delivering maximum returns. After launching its IPO on a stock exchange, a startup gives its investors an opportunity to cash in

Mergers and Acquisitions - If you forecast your startup would be bought out for a big price in the future, you can sell it as an exit strategy to your investor. You naturally need to show investors that you’d be willing to listen to a good offer when it comes

Also read: How does app growth take place? Studying the technology adoption life cycle

  #4 - Look for investors in your field

There are many VCs and investors who regularly invest in startups. Instead of going after each of them, you are better served working with investors within your niche.

A tech investor is probably not going to invest a lot in a lifestyle brand and vice versa. Investors generally don’t invest money in a field they don’t understand or specialize in. You can reduce your chances of getting rejected simply by reaching out to the right VCs.

In conclusion

Every big leap in technology and innovation is generally brought on by a new startup. There is great value in taking the leap and starting a new startup for your mobile app.

This piece provides four great tips on getting a mobile app startup funded. There are probably hundreds of tips one can find with a simple Google search. The four discussed here can very easily set you apart from 90% other startups trying to make it. The four best tips on raising money for your mobile app startup

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Three copywriting tips to write better content for ecommerce apps

Marketing without content can be fit in a matchbox.

Statements such as these are especially true in the case of digital and app marketing. Content plays a key role in the discovery and promotion of a particular product or service.

In the case of ecommerce apps too, content plays a key role.

Most of us have made an online purchase at some point in recent time. According to a recent report, the worldwide consumer spending on ecommerce apps reached $101B in 2018. The number only rose in 2019 and now in 2020.

M-commerce is the future of online shopping. People no longer like spending time on websites while shopping. There is ample data to back up this trend.

There is a considerable shift happening in the digital world as people are moving from website to APK and IPA.

An increase in ecommerce apps will not happen without copywriters. Writing killer product descriptions, CTA messages, and email copy for ecommerce apps will fall under the domain of writers.

As smartphones and apps become entrenched and average attention span falls, the role of writers will grow. They will need to write better content to attract and engage the audience without losing their interest and attention.

This piece provides three copywriting tips to write better content for ecommerce apps.

  #1 - Write for your audience

Let’s say your app sells gaming merchandise. It is not a stretch to assume your customers are likely to be young and easy-going. You can adopt the same tone while writing present product descriptions, CTA messages, email campaigns, and other related content.

The point is this - your content and its tone must match the audience you’re targeting.

Let’s take another example. Imagine your app is selling life insurance. Who are the people most likely to be interested in buying life insurance? Can you take a casual and jovial tone in your content as you did in the previous example?

Every audience demands something different. One of the most effective tips for writers to write better content for ecommerce apps is creating a buyer persona.

This entails imagining a person likely to buy something from the app. Writers have to imagine the attributes of this potential buyer and eventually the type of content that will enhance the chances of a conversion.

Since writers are writing content for ecommerce apps, they don’t even have to worry about keyword-related guidelines. This independence should enable writers to be more creative in approaching the target audience.

#2 - Less is more

Ecommerce content doesn’t need to be long-winding and loaded with information.It should effectively provide the information a buyer needs to complete the purchase.

Nothing more. Nothing less.

Take product descriptions as an example. Writers only need to create content that explains the benefits of buying the product. There is no need to explain the process of making the product or any other detail irrelevant to the buying process.

In a mobile app setting, users are even more unlikely to prefer information heavy ecommerce content. Instead, short and crisp content is more attractive because it doesn’t confuse app users a lot.

Anyone trying to convert a website to APK must remember to eventually write short and effective content. Don’t spin yarns and risk losing the attention of potential customers.

#3 - Study other high-performing ecommerce apps

It’s never a bad time to learn from other successful apps in the market. The same is true for copywriting as well.

Writers should not hesitate to look at the content of other ecommerce apps and study their methods. There are a lot of things writers can miss by not looking at other apps. From CTA tactics to tone variations and content layout, writers can learn a lot simply by studying other apps.

In conclusion

Content may not seem like the most important factor driving the success of an ecommerce app. Yet, it plays a very important role in constantly converting incoming users into customers.

From a little notification to an email copy, the right content invariably leads to more conversions and revenue.

The piece provides three tips enabling writers to write better content for ecommerce apps. Taking these tips into account can help writers create content that drives conversions.

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Three unbeatable tips to get your app featured on the Google Play Store

It is the age of smartphones and being present on the app stores has become mandatory for every business. It is the only way to enter the mobile friendly market and rule it.

Fortunately, it has also become easier to create apps without necessarily relying on custom app developers and a team of hired professionals.

Anyone can easily sign up for AppMySite app builder for free and create their own apps without coding. However, the real challenge lies in winning good ranks and visibility.

So, how can you make Google love your app and feature it on its playlist? There are some methods listed in the article that can give a boost to your app’s visibility.

Try these methods and enhance your app’s presence on the Google Play Store. Let us begin exploring!

Suggested Read: Know how ratings and reviews can optimize the success of your mobile app

Get the desired attention from Google

Follow the tips listed below and obtain better visibility:

#1: Keep enhancing your app UI and UX

The first and foremost requirement in the journey of Android app optimization is quality. Your app’s user interface, core functionalities, design, etc., all contribute to an amazing app experience.

A frictionless and well designed app will also get you good feedback, ratings and reviews, thereby telling Google that consumers love your app. This will leverage your ranking and visibility.

Suggested Read: Mobile app navigation: Best practices to enhance your UI and UX

#2: Implement Google’s checklist and tools

Google Play Store has its own set of guidelines and specifications, that when followed to the core, can give a boost to your app’s listing. It will become easier for you to get a spot on Google’s playlist.

How you use the console, the listing tools and space, etc., all determine your rate of success. However, besides following the list, you must also put in extra efforts in terms of enhancing your app.

Suggested Read: Google Play Store Guidelines to Publish your App

#3: Study competitors and optimize your app

Check out the various dynamics of the apps that have already made it to the list of Google’s featured apps’ list. Look for the factors that may have urged Google to recognize the app.

You can check the Popular, New or Curated categories to see which apps are excelling and why. Optimize your app accordingly and make it fit for the league.

Suggested Read: A complete guide to understanding the concept of App Store Optimization

Build your perfect app now!

Was this too overwhelming? Do not worry! With a more advanced and AI powered DIY solution, you can build the perfect app that attracts enough eye-balls.

Just sign up for AppMySite online app creator and make your very own app without coding. Scroll through the list of add-on solutions and curate your perfect app ensemble.

Create, customize, test and list your app on Google Play Store or Apple App Store without any hassle. So, what are you waiting for? Go ahead and grab the opportunity now!

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Create an app for your Pub and Café to offer no touch delivery

Mobile apps have become a savior for businesses in the times of Covid-19 pandemic. While many outlets are shutdown, people are unwilling to visit the ones that are open.

This phenomenon has given rise to the trend of mobile access of products and services, accompanied with home delivery facilities via app.

If you wish to cover for your losses and spike up your café and pub business, you must make your own café app, or pub and bar app.

But why is a café and bar app profitable and how can you build it? Let us explore the article further and find out.

Features that will keep you in trend

There are certain significant features that you can consider integrating and implementing in your app. Those features are:

 #1: Frictionless app experience

Offer a smooth experience by creating a native app for your Android and iOS users. Keep the onboarding process simple and offer multiple sign up options like Google, Email, Facebook, Phone, etc.

Select an engaging app title, and design captive icon, screens, buttons, layout, etc. The idea is to focus on the aesthetics and performance of the app and keep enhancing it.

 #2: Elegant product display

Put up the perfect ensemble of your shop and list the products in an elegant manner. Arrange it in separate categories that are easily navigable and searchable.

Add clear details, images, descriptions, tags, attributes, etc., to all your products, and empower the decision-making process of your shoppers. This can boost your engagement and conversions.

#3: Seamless shopping and checkout

Make the experience memorable for your customers in more than one way. Allow them to add multiple products in their cart and pay for those products using their preferred modes of payment.

Also enable them to view taxes, apply discounts, add coupons, change delivery address, retrieve parked orders, etc. Design a holistic app with multiple mCommerce features and ensure maximum coverage.  

 Suggested Read: Build your own café app and brew more orders online

 Build a premium app and offer lot more!

The features discussed above are the prerequisites of a great app. You can offer all this and a lot more if you create your app with much advanced, yet affordable solutions.

You can sign up for AppMySite mobile app builder and create your own app instantly without coding. The features help you gain more consumers, leading to higher app installs and conversions.

So, ditch the traditional methods that keep you waiting and venture into the mobile market at your own time, budget and comfort. Hurry! Join the league now and make the most of the hour!

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Top benefits of no-coding platforms for mobile app development

The revolution in mobile app technology is changing the ways in which the world was viewed initially. Besides turning our lives more advanced, it is also making it easier. But did you know that besides app usage & accessibility, app building has also become a cakewalk with times?

It might sound surprising but it has become easier for businesses to turn websites into apps. The complex app development processes that required technicians, coders, designers, huge team of experts, hefty budget and a long time, are a thing of the past.

The no-coding app builder platforms are giving these development companies, a run for their money. Read further and find out how no-coding platforms are steadily changing the scenario of mobile app development technology.

 No-coding platforms are the future

The increase in the demand of mobile apps and the lack of availability of good and affordable developers or developing solutions in the market, was met with the emergence of no-coding platforms. This technology, however new, is gaining pace and become a trusted solution for businesses and even IT companies present across the globe.

Gartner, a global research & advisory firm, stated that 65% of software development by year 2024 will be done on no-code platforms. Similarly, Forrester, another research company, predicts that the market for no-code development platform will grow from USD 3.8 billion in 2017 to USD 21.2 billion in 2022. Hence, it will not be an exaggeration to say that the future of app building will be shaped by the DIY code-free mobile app builders.

If we talk about the functionality, a no-coding platform enables a DIY app building solution. It uses an instructional & visual arrangement for the development of the app. The code-free environment lets layman users create their own app by allowing them to add components, drag & drop or through other methods.

One can easily create apps for multiple users like Android & iOS and tap into the mobile market in a few minutes. For instant, a leading DIY solution, AppMySite mobile app builder allows you to create app without coding in a few minutes.

The apps built on such no-coding enterprise platforms are equally efficient and the features are at par with any other app built using conventional methods. As a result, people are ditching the traditional methods of hiring developers or paying development companies and building app themselves. 

 Benefits of using no-coding platforms

There are endless number of benefits of using a no-coding platform. One can get the true experience of this unique solution only by opting for it. However, the five major benefits of DIY no-coding app builder solutions have been discussed below in detail.

 #1 Pocket-friendly alternative

The biggest benefit of ‘no coding’ platforms is that they are pocket friendly and you don’t need to spend fortunes for a quality app. One does not need to hire a team of experts or wait for long. In fact, a range of DIY solutions come with flexible subscription plans that are customised to suit the needs of businesses of varied scale and sector.

It becomes a boon for your business in a number of ways:

Lower development costs as compared to traditional methods

Lower investment of time, money and efforts increases efficiency

Reduced dependency on 'hard to hire or fetch' skilled manpower

No or negligible hidden costs due to start-to-end delivery system

Freedom for complex minute to minute changes & updates

Savings and budget can be utilized for marketing & publicity

Zero consultancy, logistics, transportation or additional charges

Direct contact between platform and user reduces loopholes

 #2 Efficient use of resources

Believe it or not, but opting for DIY solutions can increase your staff productivity and efficiency. The process of app development that took months and required a huge team, can now be accomplished single-handedly in a few minutes.

No-coding platforms make use of resources more efficiently in ways discussed below:

DIY no-coding solutions and app builders are easily available online

No time is spent in finding, assembling or gathering resources

The resources like time, manpower, effort, & more, are not wasted

The process is not time-taking or exhaustive like traditional methods

Apps can be built at one’s own leisure allowing time-management

One can build efficient native apps and not just a replica of websites

Due to single channel development, there is no loss of information

The process is less prone to errors and reiterations so it saves time

 #3 End-to-end control

One of the most fascinating aspects of DIY app building is the freedom from interference and intervention of third parties. As the person who builds the app, you have absolute control over the process right from the start to end.

The benefits of end-to-end control over app building can be summed up as:

Coherent solution that prevents you from getting distracted in the process

Easy to choose features and on-demand integration of extended features

Multiple plans to choose from that suit your business scale, needs & targets

Solo decision making is facilitated to ease the process and align it well

Control over integration of marketing features and other technicalities

Personalised control over curation of design, layout, images, screens & more

You have all the insights about your app performance and its sales potential

Total control allows you to take and execute better strategic decisions 

 #4 Quick & easy to adapt

Fortunately, the less time taken to build the app does not affect the agility, quality and performance of the app. As they are built in a code-free environment, it is easier to understand the apps inside out, both for the app provider and the user.

The easy to adapt interface makes it beneficial in the following ways:

Get customised solution and build apps that suit your consumer needs

No-code platforms often come with additional configuration support

Easier to understand interface allows you to play with your creativity

Anyone with basic or little knowledge of technology can create apps

It does not take long to understand or adapt to the DIY builder system

Effective risk management and governance control reduces loopholes

One step deployment makes it easy to publish app on the desired stores

Easy, affordable and efficient system makes bulk app production feasible

#5 Automated updates & changes

The changes in plan at the production or post-launch level can be mind numbing and burn a hole in your pocket if you go for traditional methods. However, the scenario changes when you are working on a no-code platform to build your app.

It becomes easier to modify your app building & launch process as:

DIY platforms accelerate transformation of resources into app

One does not need to deal with developers who restrain changes

User can easily make changes without any external assistance

In-built real time sync with websites auto populates data on app

Easier to add products, details, information, new buttons & more

Integrated marketing, social media sync & other features for ease

Automated update system makes it easy, seamless and error-free

Many business and marketing operations can also be automated

Final words of wisdom

We have taken an insightful tour of the usage and benefits of no-coding platforms for app development. You are now prepared to proceed and get an app for your business. You can go for the best DIY native solution and create a WooCommerce app without coding with AppMySite.

You can achieve this in few simple steps. All you need to do, is to sign up for the platform, enter basic details and you can start building your app. Proceed to personalize the layout, design and integrate all the features. Go ahead and choose your plan to upgrade and publish it to your preferred app stores.

You can also extend the features and functionalities of the app with the add-on solutions offered by the tool. For instance, you can go for a White labelled solution if you prefer brand exclusivity. Create a full-blown app for your WordPress or WooCommerce website and gain a competitive edge over your peers in the industry.

Tap into the mobile market and unlock a new world of possibilities for your business. Venture into mCommerce now!