Jun 9, 2017
New customizable control centre in iOS 11
seen from Malaysia
seen from China
seen from Malaysia
seen from Russia
seen from Canada
seen from Türkiye
seen from United States
seen from Australia
seen from Türkiye
seen from United States
seen from Kazakhstan
seen from Kenya
seen from United States
seen from Türkiye
seen from Russia
seen from United Kingdom
seen from Netherlands
seen from United Kingdom
seen from Kazakhstan
seen from Italy
New customizable control centre in iOS 11
New lockscreen in iOS 11
New lockscreen in iOS 11
I wish life wasn’t boring
i need someone with whimsy to come and scoop me up and take me away
Post 5 - Target Market
Apple’s target market consists of a very broad spectrum - from creators and professionals to general consumers from around to world. Their target market is also segmented into various categories that help Apple create multiple marketing mixes to satisfy and meet the needs of consumers; these segmentations include psychographic segmentation, benefit segmentation, and demographic segmentation. The lifestyle of the consumer is very important when marketing to certain groups; Apple targets middle to upper-class customers who are more likely to be adventurous with their money for the majority of their products, “The average household income for Mac owners is $98,500″ (Gaille 2015). By segmenting, Apple can distinguish that they are targeting those with more disposable income and those who live similarly. As for benefit segmentation, consumers value different features in products, so Apple has various products that are convenient to a certain group, be it students or trained professionals. Some features include, “Speed of service, advanced features, and capabilities” (Dudovskiy 2018). They also have a wide range of products that fall into several SBU’s (Strategic Business Units), some of which include accessories, software, personal computers, and smartphones.
Regarding demographics in the target market, Apple is very popular with millennials, “2 out of every 5 Mac owners is younger than 34″ (Gaille 2015). Millennials are very tech savvy and have grown up with Apple, so them being a big market for Apple is not very surprising. Being that Apple is a premium brand, they are primarily looking for young wealthy consumers, which also helps boosts its image. It's for this reason that teenagers are also a big demographic that Apple targets. The brand and the way people perceive Apple is a big motive for this young demographic to buy Apple products, however, gender is not really important or focused upon because their products are universal and don’t cater to one gender or the other.
Sources:
18 Key Apple Target Market Demographics. (2015, October 12). Retrieved from https://brandongaille.com/18-apple-target-market-demographics/
Apple Segmentation, Targeting and Positioning. (2018, January 27). Retrieved from https://research-methodology.net/apple-segmentation-targeting-and-positioning/
Shiny Apple.
Close up Apple number 2. Look at that long stem. Such a lovely Apple.
Two apples, a relationship that should last forever.