#apple official

[digitalchase]

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[sydneycbdrepaircentre]

❤ Apple officially announces Apple Watch and iPad virtual event for September 15

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❤ Apple officially announces Apple Watch and iPad virtual event for September 15

    Apple has officially revealed this year’s September special event, inviting members of the press and the public to tune in remotely to watch on September 15 at 10 am PT. At the event, Apple is expected to unveil all-new hardware including a new iPad Air and new Apple Watch models.

Update: While initial reports suggested that the September event would focus on the iPhone 12 alongside new Apple Watch and iPad hardware, Bloomberg reports that the September event will only include iPad and Apple Watch details. The iPhone 12 will reportedly be saved for October.

  Apple September Event details

  Much like WWDC 2020, Apple’s September event will be completely virtual due to the COVID-19 pandemic. If the WWDC keynote was any indication, the iPhone 12 will likely be highly-produced and shot at Apple Park and in Steve Jobs Theater.

While the public invite for the September event does not include a tagline, the version sent to the press simply says “Time Flies.”

Apple’s WWDC keynote featured Tim Cook making opening comments from Steve Jobs Theater, then handing the reins to other Apple executives for details on iOS 14, watchOS 7, and more. We expect a similar format for the September event, but it’s always possible that Apple has some sort of surprises in store.

Apple’s September event will be live-streamed across Apple’s website, in the Apple TV app, and likely on YouTube. We’ll have more details on this process, including details on how to tune in for yourself, when event day rolls around.

  iPad Air 4

  Apple is reportedly developing a new iPad Air model that features an edge-to-edge display. This would serve as a middle-ground option between the $329 iPad and the iPad Pro. The new iPad Air could reportedly feature Touch ID authentication built into the power button for the first time.

The new iPad Air could also feature USB-C connectivity instead of Lightning connectivity, again closing the gap between it and the iPad Pro.

Assuming these reports pan out, it would represent a major upgrade for the iPad Air line, which certainly looks a tad dated compared to the iPad Pro. Giving it the more modern slim bezel look would also help to distance it further from the lowest-end iPad.

  Apple Watch Series 6

  Also at Apple’s September event this year, we expect the announcement of the Apple Watch Series 6. Rumors on the Apple Watch Series 6 are a bit lighter than the iPhone 12, but there are a couple of things that have surfaced so far.

For instance, one of the tentpole features of this year’s Apple Watch update is expected to be blood oxygen level detection. Code found within iOS 14 by 9to5Mac has indicated that Apple Watch will add it this year, further expanding the Apple Watch’s health monitoring capabilities.

        Apple is also developing improved electrocardiograms for the Apple Watch Series 6. Apple Watch Series 4 and 5 currently result in inconclusive ECG readings with heart rates between 100 and 120 beats per minute. A future update, either in software or hardware, will remove that limitation with an upgraded version of the ECG app.

As for the Apple Watch Series 6 design, reports indicate that there aren’t any major changes in store for the Apple Watch Series 6’s industrial design and that it will follow the same general form factor as the Series 4 and Series 5.

iPhone 12

        Apple is expected to unveil four new iPhone 12 models this year at an event in October: a 5.4-inch iPhone 12, a 6.1-inch iPhone 12 Max, a 6.1-inch iPhone 12 Pro, and a 6.7-inch iPhone 12 Pro Max. The differentiating factor between these iPhone 12 models will be the camera technology.

The 5.4-inch iPhone 12 and 6.1-inch iPhone 12 Max are expected to feature dual-lens camera set-ups on the back, while the iPhone 12 Pro and iPhone 12 Pro Max will feature triple-lens camera arrays on the back with an all-new LiDAR Scanner as well.

Other features of the iPhone 12 lineup include OLED displays across the board as well as 5G connectivity. The iPhone 12 lineup will reportedly support mmWave 5G as well as sub-6GHz 5G. In terms of design, the devices are expected to feature flat edges similar to the iPhone 4, iPhone 5, and the latest iPad Pro.

  Wrap-up

  In addition to the aforementioned hardware, there are other possibilities as well. For example, Apple is working on Apple Silicon updates for the Mac lineup. Apple is also reportedly planning Apple Studio over-ear headphones, AirTag item trackers, and more. Some of these announcements are possible at the September event, but others could be saved for a future October event.

Finally, Apple’s September event will also likely include details on the firm release dates for iOS 14, iPadOS 14, macOS 11 Big Sur, watchOS 7, and tvOS 14.

        Apple may toss a wrench into expectations for their next big event. Where before this week it was expected that Apple would soon reveal the iPhone 12 and iPhone 12 Pro, rumors today suggest that we’ll see an iPad and an Apple Watch instead. Could this be a major upset for iPhone fans looking to upgrade to a new model this Fall, or is this just a sign that Apple’s switching up their game just a little bit?

      See you in 7 days! #AppleEvent pic.twitter.com/zDXneII5di

— Greg Joswiak (@gregjoz) September 8, 2020

    It’s likely we’ll see some focus on the future of augmented reality at this event. It’ll be interesting how this will work, given that past augmented reality features on Apple devices were largely relegated to devices with 3D sensors on their fronts and/or backs.

It could be that Apple’s simply preparing audiences for the eventual October event in which they’ll reveal the iPhone 12 and iPhone 12 Pro, complete with the hardware needed to take their aspirations with augmented reality to the next level.

[mickeyrp]

as we all know that the VR is going way far then we thought for last year. the day when google announced cardboard and the all new virtual reality. then the Samsung jump into it and introduced Samsung VR and couple of version of those. and here we go now the apple is also coming into play, showing there new but still old  VR technology. The tethered device had a form factor similar to many of today’s VR headsets, but uniquely relied on several forward-facing pass-through cameras to replicate the outside world on its OLED displays inside the headset. The system of cameras enabled 6DoF tracking, a technology which allows the device to track its position in 3D space, while also using A key disadvantage in these types of systems, aside from bulky aesthetics, is that there is often noticeable lag between the cameras capturing the outside world and how quickly it is displayed in-headset. Vrvana CEO Bertrand Nepveu detailed this problem in a talk this summer where he shared that the startup had working prototypes that brought this latency down to 3 milliseconds. infrared cameras to track a user’s hands.

The deal is significant because while we have seen reports and rumors about Apple’s interest in AR hardware, the company has been very tight-lipped and generally is very secretive about completely new, future products. This acquisition is perhaps the clearest indicator yet of what the company is hoping to develop. A number of the startup’s employees have joined Apple in California. The Vrvana site is currently still up, but it stopped updating social accounts and news in August of this year. It’s not clear what of Vrvana’s existing products, product road-map or current business — it worked with Valve, Tesla, Audi and others under NDA — will be making its way to Apple.

The only product that Vrvana shows off on its site is the unreleased Totem headset, an “extended reality” device utilizing key technologies from both AR and virtual reality to allow for both experiences on a single headset. As Apple reportedly ramps up work to ship an augmented reality headset in 2020, it has acquired a startup from Montreal, Canada that could help it get there. TechCrunch has learned that Apple has acquired vrvana, maker of the Totem headset — which had rave reviews but never shipped. The deal was for around $30 million, two sources tell TechCrunch. We contacted Apple, and the company declined to comment, but also did not deny the story. Vrvana did not reply to our request for comment. Sources close to the deal have confirmed the acquisition to us.

Founded back in 2005, Vrvana had not disclosed much of its funding. A source tells TechCrunch the company raised less than $2 million, a modest figure in the world of hardware. Investors according to pitchbook included Real Ventures (whose partner Jean-Sebastian Cournoyer is also involved with Element.ai, an ambitious AI startup and incubator in Montreal), the Canadian Technology Accelerator, and angel Richard Adler, who is also active in other VR startups. Up to now, Apple has been fairly critical of the state of VR and AR hardware in the market today, and it has downplayed its own hand in the game. That’s not to say that Apple has not been enthusiastic about the augmented reality space. But to date, this interest has largely manifested itself through software — specifically the company’s iOS-based ARKit SDK — and the increasingly sophisticated camera arrays on the iPhone rather than through a dedicated device, although there have been plenty of Apple patents that also potentially point to one.

Apple also has made other acquisitions that underscore its interest in developing the technology that powers the hardware. In June, an eye-tracking firm that was working on solutions for VR and AR headsets. Other AR and VR-related acquisitions have included flyby media, metaio, Emollient, and Faceshift. There are consumer applications for this kind of “extended reality” technology — for example, in games and other entertainment — but one key focus for Vrvana was enterprise usage.

“Totem’s hand tracking and inside-out positional tracking empowers your workforce to manipulate virtual objects with their hands wherever they please,” the company said in promotional materials on the headset. This is notable considering Apple’s focus — both on its own and in partnership with other IT providers like IBM, Cisco and SAP — to court different enterprise verticals. In August, CEO Tim Cook singled out enterprise as one key focus for its AR ambitions, and in its last earnings the company reported double-digit growth in the area. The company last broke out its enterprise sales back in 2015, when Cook described it as a $25 billion business. But scaling remains one of the hardest things for startups — especially hardware startups — to do, and this is even more the case for startups working in emerging technologies that have yet to break into the mainstream