#apple tailoring

[ludmilachaibemachado]

May 22nd 1968 - John and Yoko, George and Pattie, attend press launch of Apple Tailoring (more pictures)🌸🎍🌸🎍🌸🎍

Via Beatles and Cavern Club Photos FB🌸🎍

[harrisonarchive]

George Harrison (wearing a William Morris print floral jacket, purchased at Granny Takes A Trip on London’s King’s Road), Pattie Boyd, Mal Evans, and Derek Taylor at the launch party for Apple Tailoring (which was to open the following day) at Club Dell’Aretusa, King’s Road, London, May 22, 1968. (Photos by Bill Zygmant; Alan Messer; Mal Evans and Leslie Bryce/The Beatles Monthly.)

“I have a good iconic shot of [George] in a flowered jacket that we used to make.” - John Pearse, Fab Gear: The Beatles and Fashion (2011)

“The occasion is a launching party for Apple Tailoring, a new Beatles’ venture in the Kings Road, featuring men’s and women’s clothing designed by a Beatles friend, John Crittle. Explains George: ‘We bought a few things from him, and the next thing I knew, we owned the place!’ The conversation moves briefly on to some happy chat between George and a friend about them designing a flower-covered dustbin. Then we talk. Says George: ‘We’re still involved in a hectic recording scene at the moment, although I’ve spent this week at the office. All that paper-work. There’s about 35 songs we’ve got already, and a few of them are mine. God knows which one will be the next single. You never know, not till you go right through them. I suppose we’ve got vague idea of the overall conception of the kind of album we want to do, but it takes time to work out. We could do a double album, I suppose… or maybe a triple album. There’s enough stuff there.’ […] George is almost obsessionally sincere about meditation, in spite of his obvious let-down Yogi-wise. And it’s given him almost that look of holy inner calm (together with a nice, mellow sense of humor) that wouldn’t disgrace the most devout of monks.” - article/interview by Alan Smith, NME, June 1, 1968 (x)

[yellow-submazine]

John Lennon paper doll - Fur Coat

Our paper doll of John Lennon wearing a tab-on version of the fur coat he wore to the launch of Apple Tailoring in 1968.

[rolloroberson]

Pattie Boyd and George Harrison at Apple Tailoring, circa May 1968.

[beadyturns]

[hellyeahlennon]

Three days after their relationship began, John Lennon and Yoko Ono appeared in public for the first time, for the lunchtime launch party and press conference for Apple Tailoring (Civil and Theatrical), the second boutique from Apple Corps. It took place at Club Dell'Aretusa, at 107 King's Road, Chelsea, London. Also present at the launch were George Harrison and his wife Pattie, and a number of other celebrities. After the party Lennon and Ono walked the short distance to the new Apple Tailoring shop, at 161 King's Road, for the benefit of photographers. The boutique opened the following day.

[the-cosmic-empire]

John and George, accompanied by Pattie and Yoko, attend the press launch of Apple Tailoring - the suiting sister shop to the Apple Boutique - which was held at Club Dell'Aretusa, 107 King's Road, Chelsea, London on 22nd May 1968. This was the first public appearance of John and Yoko as a couple. Other celeb guests included Amanda Lear (pictured with John and George in pics 8 & 9). Apple Tailoring was headed by John Crittle (pic 7), previously of Dandie Fashions. 

Pics: Getty / Andrew Maclear / M. McKeown / Daily Express / Hulton Archive / Beat Productions / Unknown.

[ludmilachaibemachado]

May 22nd 1968 - John and Yoko, George and Pattie, attend press launch of Apple Tailoring🌸🌸🌸

John and George public debut for the opening of the Apple Tailoring Shop🎍🎍🎍

On May 22nd 1968, John Lennon and George Harrison attended a party at the Club Dell'Aretusa in the Kings Road, Chelsea, to launch 'Apple Tailoring' which was opening just down the road at 161 Kings Road. Club dell'Aretusa, a large members-only bar/restaurant/ disco🍂

"Are you one of the beautiful people?" demanded Angus McGill's double-page feature in the Evening Standard. "Simple test: Can you get in to the Dell'Aretusa?"🌺

George was with his wife Pattie, but John was with his new girlfriend, Yoko Ono. They had got together just a few days earlier, and this was their first public appearance as a couple, much to the interest of the gathered media, who kept on asking John 'Where's your wife?' Ironically, George Harrison wore a jacket which he bought from rival clothes shop, Granny Takes a Trip!🍁

Via The Beatles and Cavern Photos on Facebook🌻