Jan 11, 2018
Spoken about in presentation - key insights
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Spoken about in presentation - key insights
All videos with the jump shot effect, and all influenced and helped by Max. If you watch these video, you will understand what I mean by jump cut. It has a strong narrated voice, with a strong script. And the fast visuals help with keeping attention.
As you may of seen....
I have been looking at how can we advertise to 17 to 25 year old, this term millennium century. As I found that social media and mobile videos was the best way to advertise, this made me look at successful campaigns. I found the successful campaigns all had a comical and youthful value to them. For example the taco bell advert above, actually turning you into a taco on snapchat. Perfect, and the best way how to get people to advertise via mouth of word, or in this essence snaps.
Another cool read written by Forbes magazine, on this idea of millennium advertising... https://goo.gl/gV4zuW
Image - https://goo.gl/nVQp8n
-NMD dealer (adidas)
- Here to create (adidas)
Here is just two adverts from adidas. Which was cool to find as the ‘here to create’ advert, used similar methods of advertising as my scamps. Which was taking something boring and uninteresting and give it all whole new life.
The first advert the NMD dealer would perfectly fit my brief. It takes into consideration perfectly the target audience and location perfectly. This had made me re figure doing some more research into Londoners further. As I stopped researching after I found my unique view of the brief.
Experimental Marketing
Apart of my brief for the New Blood Awards (JCDecaux) I am looking at experimental marketing campaigns. When reading the brief for this project, it talks about bringing people together. As I am investigating into ways I could possible do this. Lean Cuisine popped up, I wanted to share this as its a perfect way to bring people toghether by emotion. I am not thinking of ways I can use emotion to make the campaign impactful. And if a concept test could be done and recorded to then create the advertisement for JCDecaux. Just exploring right now, but its interesting to see what emotion brings to a campaign. I read about this not so long ago for my dissertation, which makes me think I could apply some more neurological interactive advertisement research to this project.
https://goo.gl/JXcSeD