#jresearch

[bethandutton-blog]

All videos with the jump shot effect, and all influenced and helped by Max. If you watch these video, you will understand what I mean by jump cut. It has a strong narrated voice, with a strong script. And the fast visuals help with keeping attention.

[bethandutton-blog]

This interview with the mayor of London is one of the best interviews I have seen. As all the questions are so relatable to the average person, and it is makes the mayor feel very friendly and approachable. Which we don't see in politicians these days. In the interview Sadiq Kahn tells Naomi Campbell a quote  

 London is a State of mind and it’s who we are, If you're different you aren’t, simply tolerated, You are respected, Celebrated and Embraced.

This is a quote I will be using in my video, as it perfectly opens up my topic and key insights.

[bethandutton-blog]

This is the new campaign by HSBC, an advert that has a similar director style as I have mocked up for my animation/video. The thing I will take away from this advert is how the script makes everything relatable.

[bethandutton-blog]

Do you really understand ads?

An interactive advertisement from Battersea home, was a real powerful and effective advertisement. Not because of the content, or what it was saying. But the interaction it had its audience. The task of the advertisement is not to advertise the charity from the digital billboards, but to redirect you to the leaflet. This hold so much more room for information. And is a very clever way to get people to read their leaflets.

[bethandutton-blog]

Official #LondonIsOpen Campaign Video.

This is the official video for the campaign hosted by the mayor of London. It uses the use of doors to places iconic London doorways. And offer a friendly welcome to come in. This is a clever portray of the message. But what I have found the campaign have notable, famous and old influences people opinions. You don't here about the majority of people who live in London.