The one of the first things that attracted my attention about the brand is its amazing relationship with art. The art is an inherent part of the label and has impact on the whole brand identity.
Simone Rocha SS19 shot by Zhang JiaCheng
seen from Russia
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seen from Russia

seen from United States

seen from United States
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seen from United States
seen from Türkiye
seen from United States
seen from Belarus
seen from Netherlands
seen from United States
seen from Netherlands
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seen from United States
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The one of the first things that attracted my attention about the brand is its amazing relationship with art. The art is an inherent part of the label and has impact on the whole brand identity.
Simone Rocha SS19 shot by Zhang JiaCheng
Welcome to Fall 🍁 🍂
Finished 💕🖼
“Sunset on 73rd” #WIP
We organize projects that connect artists and audiences. We support artistic planning from concept to performance. Explore more at https://irislichtinger.com/.
I called this one Lucille, named after a women who's taught me countless things. A Grandmother by Fate not by blood. Glad I made her feel loved over the years, until her last 🤞🏿
My mood board that defines the aesthetics of the label as feminine with a little twist. The brand takes the inspirations from designer’s life moments, her memories, family, nature, history, and art. It is also inclusive, choosing the models in different shape, age and ethnicity, simultaneously introducing diversity into the brand’s target audience.
· Personal · Feminine · Inclusive · Art Inspired ·