#ascenderbranding

[yunamoon]

Communication branding for a new rookie, VERIVERY. The new monogram and overarching idea reflect the strong & smart strategy of communication engagement and viral marketing throughout the social media. The monogram and wordmark are integrated within a seamless brand in motion. Now they are launched to lead the K-pop industry as young guns.

[yunamoon]

Latest Work: Wish&Work, as Ascender Sydney, has been engaged to create the overarching creative direction of entire packaging design for collaboration project between VT Cosmetics in South Korea, and BTS, a world-wide game changer as a Korean boy-band who’s currently inspiring the global music industry. The design principles are focused on the representation of persona of BTS, beloved, young and talented artist group, by using consistent graphic devices, collaboration logo lockups, product range lockups and quality materials for both makeup & skincare ranges. By the usage of elegant materials and usability focused containers reinforce the quality of the product experience for target audiences, who are expected to reflect the personality and the quality of the artists.