Facebook Unveils New Brand Pages Video Tools
Facebook has announced that new brand admin tools centered around video content will roll out by the end of the month. Facebook’s video offering and updates for brands have been fast and furious, and these tools should give marketers added flexibility and control over branded content. The updates include “secret videos,” which are specific clips accessible only via a direct URL, restricting viewer audience based on specific demographics, and the choice to allow or prohibit video embeds on third-party sites.
Why This Matters: Facebook managed to combine two of our latest priorities and concerns - video, and organic post reach and capability - into one round of updates. The updates give marketers additional control over who can see, search, and embed videos, while also encouraging a shift away from Youtube as a brand’s primary video content housing and promotion vehicle.









