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A Business Case Study is a detailed analysis of a real-life business scenario used to examine challenges, strategies, and outcomes within a company or industry. It involves identifying key issues, analyzing decision-making processes, and evaluating the effectiveness of business strategies. Business case studies are crucial in understanding how organizations navigate market competition, financial pressures, and operational challenges. They offer practical insights into management, marketing, finance, and leadership practices, making them an essential learning tool for students, professionals, and decision-makers aiming to apply theoretical concepts to real-world business problems.
