AND1 Joins Forces with Wilberforce University in Historic HBCU Athletic Sponsorship
Iconic streetball brand AND1 is making history with its first-ever sponsorship of an HBCU athletic program, teaming up with Wilberforce University.
“This partnership signifies recognition of the talent and dedication of our athletes,” said Rachel Naughton, Head Coach of Wilberforce University Women’s Basketball.
As part of the collaboration, both the Men’s and Women’s Bulldogs basketball teams will sport custom AND1 uniforms, warmups, and the brand’s signature Attack 3 PEs throughout the season.
“We are honored to partner with Wilberforce University, a pioneer in education and a beacon of cultural heritage,” said Dexter Gordon, AND1 Brand Director.
This groundbreaking partnership not only elevates Wilberforce University’s athletic presence but also celebrates the rich legacy of HBCUs and their impact on culture, education, and sports.