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Link: The Cult of the Attention Web
Good article discussing the “Attention Web” over on Medium by Jesse Weaver:
The finite nature of time means that, in the world of the attention web, the competitive landscape is all encompassing. Everything is in competition with everything else. Facebook is as much in competition with Twitter, as it is with Spotify and Apple Music, Gawker and BuzzFeed, Hulu and YouTube, Candy Crush and Two Dots,…
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Attention web
Our current version of the internet lives and breathes off a currency of human attention.
Time spent shopping, eating, talking, playing, or sleeping is time that you are not looking at ads.
The number of people on the internet is directly proportional to the amount of time available. Grow the size of the population with internet access. We aren’t creating human-centered experiences, we are creating attention-centered experiences, which puts the needs of the business squarely ahead of the needs of the customer.
The Page View Just Won’t Die
The Page View Just Won’t Die
What does an attention-obsessed media look like? And do we want it?
View this image ›
Via chartbeat.com
Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view.
This week the Financial Times announced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently reportedit has started paying…
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It’s not just the publishers of quality content who win in the Attention Web, it’s all of us. When sites are built to capture attention, any friction, any bad design or eye-roll-inducing advertorials that might cause a visitor to spend a second less on the site is bad for business. That means better design and a better experience for everyone.
What You Think You Know About the Web Is Wrong, Time
A new artikle has been published on www.DailyBrian.com
A new Post has been published on http://www.dailybrian.com/2014/06/19/the-page-view-just-wont-die/
The Page View Just Won't Die
Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view. This week the Financial Times announced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently reported it has started paying certain writers...
