Veritonic Revolutionizes Advertising Insights With Brand Lift Measurement For Baked-In Audio Ads
Veritonic, a prominent audio analytics and research platform, has unveiled a novel method for assessing the effectiveness of embedded or "baked-in" audio ads. Clients now have the capability to employ a pixel-based brand lift measurement system to evaluate these ads when exposed to listeners, bypassing the need for forced exposure approaches. Veritonic's distinctive approach provides transparent and unrivaled insights into the true impact of baked-in ads, setting it apart from other audio measurement providers. The company's diverse audio measurement methods offer clients a significant edge, allowing them to accurately and confidently evaluate the performance of baked-in ads, over-the-air (OTA) campaigns, and low-impression campaigns. Notably, the Brand Lift study conducted by Veritonic has helped clients like Indeed validate the enhancement of their brand metrics and performance campaigns.
The suite of audio measurement solutions from Veritonic, including Brand Lift and Attribution, empowers advertisers to comprehensively measure full-funnel performance, encompassing aspects like reach, impressions, and call-to-action effectiveness. As the audio and podcast advertising landscape evolves, it is vital for advertisers to have the necessary measurement data to adapt to ongoing changes in their audio strategies. Founder and CEO of Veritonic, Scott Simonelli, emphasizes their commitment to delivering full-funnel, apples-to-apples measurement for all audio endeavors. Veritonic's independent and holistic audio data and analytics platform supports leading brands, agencies, and platforms worldwide in refining their audio strategies.
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