Nov 24, 2025
Authentication Awareness in India: The Fight for Real Products
In this context, Authentication Awareness — the ability of a consumer to identify a genuine product from a fake one — has become a critical skill. But where does the Indian consumer stand today? Are brands doing enough? And how is technology rewriting the rules of trust? https://authenticationawarenessinindia.wordpress.com/the-fight-for-real-products/