SpiceJet’s first profit in over a decade is big news not only for stakeholders in the aviation as well as the business sector, it marks a re
SpiceJet’s first profit in over a decade is big news not only for stakeholders in the aviation as well as the business sector, it marks a return to profit after a decade that just ended as a result of strategic determination and operational excellence reinforced under challenging circumstances.
Having acquired experience of navigating turbulent landscapes that included volatile fuel prices, fierce competition and the disruptive effects of global events over the past decade, SpiceJet has designed its fleet to reduce costs, boost capacity and, above all, make flying 'more affordable … for more people.' Despite this, the airline’s fortunes have been reversed by a number of decisive strategic moves.
Leading business news outlets have reported that SpiceJet’s turnaround has been primarily due to aggressive cost optimization, strong fuel hedging and an uptick in domestic travel demand. This creates the positive momentum that has many industry experts touting the arrival of a new era of the airline.
