Aug 7, 2018
Mission: Indistinguishable
Almost every week, Researcher Awix composes a movie critique.
This week, the latest Mission: Impossible, and a slight feeling of Déjà vu all over again.
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Mission: Indistinguishable
Almost every week, Researcher Awix composes a movie critique.
This week, the latest Mission: Impossible, and a slight feeling of Déjà vu all over again.
Fellow Moxian Barry Sands was recently featured in Huffington Post (Advertising Week edition) on the topic of "Brand Storytelling." Very interesting piece on archetypal components that make up any marketing story. Read it here: http://goo.gl/IdHWC
About Barry
Barry Sands is VP/Group Media Director at Moxie, where he leads digital media planning and buying for L'Oreal Paris.
Barry has spent over 10 years building brands in CPG marketing. During this time, he worked at both Unilever and Kraft, marketing iconic brands that include Bertolli, Knorr, I Can't Believe It's Not Butter, LifeSavers and Oreo. Most recently, he led a $500MM portfolio of Refrigerated Spreads.
Barry has been recognized for his breakthrough work in digital creative/media, social media and traditional communications, earning three Unilever global marketing communication awards, as well as the Word of Mouth Marketing Association WOMMY Award. Innovations he has led have been highlighted in Adweek,Brandweek, ClickZ, The Wall Street Journal and The New York Times. Most recently, he was featured in Huffington Post in the Advertising Week special edition. Barry was also selected as a founding member of Unilever's Digital Innovation Board of Directors.
Prior to earning his MBA in Marketing and Finance at NYU Stern School of Business, Barry worked in advertising sales for a division of Dun & Bradstreet.
#adweekwrapparty2012 #awix #advertising #adweek (Taken with Instagram at B.B. King Blues Club & Grill)
It was very interesting to hear this panel this past Wednesday at the IAB Mixx Tumblr event in New York during Advertising Week 2012 (#awix). Nice to have thoughtful answers to your questions (hear at 38:00)...
FYI...Tumblr just rolled out analytics that were mentioned in this pannel, check it out here: goo.gl/I2bnm
About the event
ADVERTISING ON TUMBLR COMES OUT OF BETA: INITIAL FINDINGS WEDNESDAY, OCTOBER 03 11:00-11:45 AM Liberty Theater, 234 West 42nd St (between 7th and 8th Aves — may enter on 41st across from Times Center)
In April, Tumblr declared that it will not flood the Internet with run of the mill advertising. Six months have passed since the first advertisement has appeared on the 70 million plus blog network, with sponsorships from companies ranging from Fox Searchlight and MTV to Calvin Klein and Coca-Cola. Join the " Advertising onTumblr comes out of Beta: Initial findings" session to hear exactly how Tumblr has been empowering creative advertising on its platform, and what the network has to offer in the next six months.
Lee Brown, Global head of Sales at TUMBLR
Panelists:
Liam Brennan, Digital Director, AEGIS MEDIA
Aisling McCarthy, Account Lead for ADIDAS, Global Social Media Account
Maggie Walsh, 360i Senior Social Strategist, 360i
Laura Houghton, Senior Manager of Social Media Marketing, COCA-COLA
Danielle Strle, Director of Product & Partnerships, TUMBLR
Presented by TUMBLR
Official. #awix (Taken with Instagram)