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“Thoughtful, strategic adoption of AI rather than chasing trends.” The Professionals: Inside Professional Services Marketing magazine covers launch of BD Ladder’s book “The Impact of AI on Business Development & Marketing in Professional Services” (with contribution from yours truly) #lmamkt #lma24 #AI

Thank you, The Professionals: Inside Professional Services Marketing magazine, for this feature and shout out. EXCERPT: “AI is certainly not a new phenomenon, and many firms and individuals within professional services firms are experimenting and even using it to save time. However, for many firms, its full potential to deliver and enhance their business development and marketing efforts has so…