A lot has been established about enticing users to install and stay engaged with an app, but user retention is also a huge consideration in the success of any mobile application. Uninstalls are one of the major factors that adversely affect the success of an app. Here are the top 5 reasons why mobile apps get uninstalled… Users stopped using the app: 40% The app had excessive advertising: 16% Users have limited storage on their device: 19% The app had excessive notifications: 13% The app had technical issues: 5% Data backed analytics can provide insight about the reason why users uninstall an app. Such insights will help developers work on the weak points of their app and reduce the number of uninstalls and retain more users.
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