Oct 20, 2013
Just how strong is touch's bonding benefit? To find out, a team led by University of Illinois at Urbana-Champaign psychologist Michael Kraus tracked physical contact between teammates during NBA games (consider all those chest bumps, high fives, and backslaps). The study revealed that the more on-court touching there was early in the season, the more successful teams and individuals were by season's end. The effect of touch was independent of salary or performance, eliminating the possibility that players touch more if they're more skilled or better compensated.
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Thanks Jess Mac