6. CONCLUSION AND FINAL CONSIDERATIONS
To sum up, the final product of the group work is an app able to guide its users both in their kitchen and outside, following their cravings.
Thanks to the internal “smart” ads (integrated with the layout design and recipe structure), we hope to increase the subscriptions, to create a potential future revenue stream and to establish a profitable link between the printed publication and its interactive digital counterpart.
Through the video tutorials, the app will enlarge the baking experience, adding interactivity to the magazine and allowing the user to customize its own bakebook.
Moreover, the location service will further enrich the range of services offered by the brand and expand the audience to people not necessarily committed to baking.
From my personal point of view, this project enabled me to learn more about the making of an app, not just in terms of navigation and functionality, but also relating these areas to marketing, business planning and design.