Advertisement (PSA)
Through our TVC we tried to change an existing norm and uncover the fact that for building a better career, skin tone does not matter. If someone is not worthy enough to be successful, s/he will not be successful no matter how far they are. Moreover, the Skin tone can not be changed with the help of some fairness cream. These big companies have done well-structured research and this is how they are scamming the people. They have made people believe that the skin tone of an individual has a significant impact on career building goals. With our TVC we planned to break such norms and provide confidence to someone who despite being meritorious lacks the confidence and lags behind because of their skin tone. People with such an inferiority complex lack confidence about the social acceptance of themselves. Our TVC portrayed that such fears can be overcome with just a little bit of confidence.
Video Link: https://youtu.be/Ad8SnHoMH0I
As the impact of discrimination due to skin color is no longer limited to females and not unknown to us, we tried to put a spot light on how a male can also be pressurized by the society by the same issue. We tried to focus on how we trust the scam done by different companies who sell fairness products, just to get social acceptance and be less judged. We tried to make our men believe that if they are worth the success they don’t have to care about their skin tone. They can feel confident in their own skin and not depend on fairness products.