#barbariangroup

[barbariangroup-blog]

Introducing Samsung CenterStage

Shopping for home appliances can be a tedious experience: you trudge through aisles of fluorescent lighting, squinting at spec cards and inanimate, stainless steel rectangles. There’s a problem for Samsung and other brands in this retail space too: showroom space is hugely expensive and limiting.

In partnership with Samsung and Cheil, we came up with a solution to transform the entire experience. Using our creative coding framework Cinder and state-of-the-art displays, we built CenterStage -- a digital showroom showcasing Samsung appliances in ultra high definition, true-to-life size. The display offers a more life-like visual experience than possible on any other screen. Washing machines, refrigerators, range ovens, microwaves, you name it. CenterStage brings it all to your fingertips.

Samsung CenterStage revolutionizes the home appliance retail experience for consumers, brands and retailers.The interactive installation enables shoppers to browse appliances and learn more product features with ease and fun. People can now visualize how these appliances would fit in their homes with the ‘Change Decor’ function, which simulates contemporary kitchen and laundry room settings. For retailers and home appliance brands like Samsung, CenterStage displays the whole portfolio of appliances in picture-perfect quality, eliminates inventory restrictions, tracks analytics on shopper patterns and facilitates product sales like never before.

CenterStage Case Study from The Barbarian Group on Vimeo.

[barbariangroup-blog]

Every month we recognize a Barbarian that has gone above and beyond. We're excited to announce October's Barbarian of the Month is Laura Robertson from our Strategy Department!

A couple awesome things about her:

1) Sensible looking with a dangerous mind Laura has every appearance of normality and sanity, but has a brain capable of doing some very interesting and potentially dangerous things. Especially when drinking.

2) Crafty with the craft skills Laura has proven ability to hunt down powerful and interesting insights about people, brands, the wider world and can fashion brand/communication ideas from this raw material.

3) Forward thinking thinker She has a curiosity and enthusiasm for the future and the world of ‘what if’ without falling into the trap that everything ‘old’ is wrong and everything ‘digital’ is good.

4) Smart worker She’s a pleasure to work with and works smart. Efficient and energizing, productive and positive.

Congrats Laura!

[antrackstv]

My Dream Job #workplace #BarbarianGroup #design #architecture Give me one more year ya will be surprised

[monkeywithaswissarmyknife]

The "Superdesk"

Is. Awesome.

http://www.adweek.com/adfreak/barbarian-group-just-built-superdesk-you-have-see-believe-155788

[myexquisitecollection-blog]

What a ridiculous but awesome idea—just make one long desk that can accommodate everyone in your office! For the Barbarian Group, an advertising firm in NYC, architect Clive Wilkinson has done just that (though it does stretch your idea of a desk). 

Check out more photos and info on Co.Design. 

At The Barbarian Group, we believe in the power of ideas to provoke a reaction.  So when challenged with our own brief - to keep the Barbarian tribe happy and inspired everyday - we turned to Clive Wilkinson, an architect who shares our passion for interesting ideas in a world pre-disposed to boring sameness.

The challenge was to create the most collaborative, creative environment possible.  The result?  A desk that we could all share, literally - 4,400 square feet of undulating, unbroken awesomeness to keep people and ideas flowing.

So come say hello, have a drink, pull up a chair and let’s create something worth talking about.

[barbariangroup-blog]

Cryptstagram

Periodically at The Barbarian Group, a team of new employees is brought together with veterans to work on ‘Project Popcorn’, a side project that embodies the inventiveness, playfulness, technical skills, and values of the agency. Within my first week as a developer for the agency, I was assigned to Project Popcorn, along with a Senior Art Director, a Senior Copywriter, a Creative Director, and a Technical Director.

The NSA whistle blowing story had just broken, and as a result we quickly became fixated on building something involving cryptography and a dystopian glitch aesthetic. Glitch art is popular amongst creatives and developers because it requires technical knowledge of formats and methods underpinning systems in order to then manipulate, pixel-push, and distort those systems towards the artist’s ambitions.

Cryptstagram, the result of our teamwork, is a tool that steganographically encrypts a hidden message into any image. That message is unlockable only with a specific password. Glitchy Instagram-like filters applied to the image yield an end result that’s both functional and an interesting art piece.

In the end we decided on a reflective tone for Cryptstagram, emphasizing a common public desire to share stylized parts of ourselves in public but other parts of ourselves in private or semi-private.

We also wanted to keep Cryptstagram open-ended. So you can choose to encrypt your image with a message, export it, and send it privately without it ever touching an external server. Or you can share the image on Cryptstagram’s wall for others to see and even try to decrypt!

A perk of this open-ended design is that we can extend its utility. We (or you, via jsfiddle sandbox!) can add seasonally- or topically- themed filters for specific clients. A celebrity can release images with a password known only to fans. Others can use the Cryptstagram wall to create puzzles or scavenger hunts, or just post encrypted messages publicly without drawing suspicion.

So. What creative uses can you come up with for Cryptstagram?

  -Ben Turner, Developer

[workadhome]

#CannesLions 2013 GRAND PRIX

Innovation: Barbarian Group

Software technology

Cinder creative coding