Nov 26, 2017
FORMULA 1 UNVEILS NEW IDENTITY BY WIEDEN + KENNEDY LONDON
The new identity cements a year of change for F1 as it hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward
By Mark Sinclair
Formula 1 will unveil a brand new identity today after the conclusion of the final race of the 2017 Grand…
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