Okay straight up...you gotta admit there's nothing quite like a great scary #prank And what’s better than convincing someone that they are about to drop to their death several stories down an elevator shaft? . The LG Electronics IPS monitor commercial and the team at Superhero Ad Agency in Williamsburg Brooklyn did just that....they use IPS monitors on the floor of the elevator to fool people just briefly enough for a second that the elevator’s floor is falling out from beneath them . How? Easy? Modify the floor of an elevator to install 9 monitors . Hook up speakers with the creepy sound effects . Playing a video of the elevator floor falling apart . Installing a camera to record the reactions . It's a clever #commercial and it's fun to see people jump and grab for the railing. . If it’s your nature to comment let me know what you thought if not enjoy the day! (at Williamsburg)