#base style

[healthandbeautology-blog]

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[parcelinginexpensivewaxf]

Buy Quality Outdoor Scramble Base at a Cost Outstanding Price

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[north-norfolk-rtl]

Buy Quality Outdoor Umbrella Base at a Price tag Effective Price

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[basestyle-blog]

BASE STYLE | Ralph Lauren Drops 'Polo' moniker... is the "hood" to blame.

One of the things that irks me the most is when upscale fashion brands become hood staples. Nothing grinds my gears more than red bottoms walking a project pavement or the Louis V pattern being assaulted in more ways the one.

However, the latest luxury brand to become a choice pick amongst young African-American shoppers has been the Ralph Lauren Polo brand. Somewhere around 2009, the brand garnered extreme popularity amongst young urban black males, many of whom are choosing the brand as their premier pick to show how "fresh" they can get. The loyalty to the brand by these kids is almost reminiscent of the late 90's when Tommy Hilfger was THE brand that everyone wanted to be associated with.

Yet at the firm’s annual meeting on Thursday, shareholders voted to change the company name to Ralph Lauren Corp. The move is a result of just how much the Ralph Lauren corporate identity has evolved over the years, as it has expanded with several brands and labels that do not carry the Polo name and logo. It is also in line with other developments at the company, including the redirecting of Polo.com to Ralphlauren.com in 2008.

I wonder how those Urban connoisseurs of the upscale brand feel about the name change? I also wonder whether the influx of consumers out of the brand's target demographic becoming unofficial ambassadors for the brand had anything to do with the name change?

[basestyle-blog]