#bbstone

[aixelsyd13]

Posting a guitar (or other stringed instrument) per day until I forget, work too long, or run out. Galveston B.B. Stone. This started my obsession with weird guitars. Purchased in 2000 at the American Music Café in Murrysville, PA. Traded a Cimar by Ibanez Super-Strat style guitar for it that I hadn't had very long. I eventually tracked down & received correspondence from the creators. (I was even on their website for a minute!) Not sure on the model year? Jerker Antoni the designer, Orjan Jacobsson owner of Eagle Instruments in Sweeden, and Dae Young Suk (a.k.a. B.B. Stone), salesman at UnSung. The guitar was built by UnSung in Inchon Korea, branded as Eagle in Sweeden, and exported at Galveston and even Brownsville (by Sam Ash) in the USA. From what I can gater there are 12 to 18 Eagle branded ones (with a different headstock altogether) and about that many Galveston ones. I have seen them online in a black/grey finish. I have never seen a Brownsville branded one. I gigged with this guitar a lot with AiXeLsyD and Gasoline Dion, and it shows. There are some dings, most notably in the body but the backplate. Guitar shenanigans used to be my thing and sometimes there were casualties. Friend and frequent collaborator (co-conspirator?) Dave Warren @nothingbutstarsinside dropped some @gfs_guitarfetish humbuckers in it for for me a long time ago. #AiXeLsyD13 #AllMyAxes #Guitar #Galveston #BBStone #UnSung #Eagle #Brownsville #SamAsh #EagleInstruments https://www.instagram.com/p/B_LSsS5jcer/?igshid=ssiszp2vptsr

[bbrookstone]

I recently read an article from CMSWire.com discussing the complexities of trying to reach a local market within a global strategy. Dialects, cultures, customs often change not from one Country to the next but from one TOWN to the next(in some cases one Street to the next!). At Bennington Brookstone, this is where the magic comes into our Social Media Marketing strategy.

Yes, magic. OK....not entirely magic but MAGICAL.

We know our market areas. Period. Having clients across the country means understanding the eating habits, recreational habits, and speaking habits of clients in Boone, NC vs. Modesto, CA or Bondville, IL. Pitching the same product to these areas using the same two methods seldom yields results. Learning the slang, understanding the shows they watch, the restaurants they frequent and the sports teams they LOVE allows us to create an authentic experience.

We begin our process with a new client by conducting area research. Hobbies, habits, famous landmarks, local trends. This gives us the foundation to speak like their people so we can SELL TO their people.

Is it all sounding very Obi-Wan Kenob-ish? Be ONE with the market? Well, it is. Tapping into the right marketing research and connecting on an authentic level with our client’s customers is everything. It is where the true magic lies in the form of ROI for our clients.  

-BB Stone

[bbrookstone]

Bennington Brookstone is a social media marketing and business consulting firm located in the New York area. With over 15 years of experience, our specialties include public relations, marketing, brand development, social media, Facebook, Instagram, and Twitter engagement as well as business consulting & business development.

Social Media Rainmakers