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LECTURE 11: BEATLEMANIA GOES GLOBAL: Beatle Wigs were all the rage in the United States and Canada in 1964. The previous year, Brits – caught up in the hurricane of Beatlemania – were the first to manufacture the iconic artificial hair head coverings. This British Pathé newsreel offers a glimpse of the Beatle Wig craze. Unlike the United States, where The Beatles’ hairstyles touched off a massive debate about long hair and masculinity, there was greater acceptance of men wearing their hair longer in Great Britain.
On the eve of Beatlemania John and George were interviewed by UK based reporter June Harris. Regarding their pending trip to America John remarked, "It's going to be fab! I know we're not going to have much time to do anything, but I shall still buy stacks of records. None of us is nervous about our personal appearances or anything like that. The Americans are just going to get exactly the same as the British, French and the rest of them."
Harris would move to New York shortly thereafter to cover the burgeoning pop scene, once again covering the Beatles in 1966. Read a selection of June's work.
Historical context: The picture above depicts two fans trying on their Beatle wigs in anticipation of the lad's arrival. An article from the New York Times titled "Singing Beatles Prepare for U.S." finds irony in the fact that the group's recently obtained visas "enable them to perform so long as 'unemployed persons capable of performing this work cannot be found." Noting the popularity of Beatle wigs among American teenagers journalist James Feron states: "Nobody is sure how much they make from the Beattle (sic) merchandise industry." Read the article on NYTimes.com.