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How to Use LinkedIn for Generating Leads and Closing Deals — BeeSeen Solutions

With the emergence of the digital era, the process of lead identification, delineation, and cultivation has undergone a significant change. No more are businesses required to rely on the traditional lead generation tactics like cold calling, direct mails, or promotional texts. Instead, they can simply use a variety of internet-based lead generation mechanisms to make targeted interventions, devise cost-effective strategies and thus, enhance overall ROI.

So much so, that over 53% of marketers have now begun to allocate about half their total budget for generating credible, online leads!

However, the methods and techniques of digital lead generation are not always as simple as they sound. For most businesses, the primary challenge is to select a unique medium that harbors the potential to provide accurate data, shape-specific conversations, identify the latest trends, and host relevant content. 

his has to be followed by streamlining other implementation, documentation, capital acquisition, and funding issues.

Although there are many online lead generation platforms, almost 80% of B2B leads generated specifically on social media, come from a single source — LinkedIn.

With a user base of approximately 612 billion spread across 200 countries, LinkedIn is currently the most powerful tool for digital lead generation. It helps businesses expand their reach, increase their engagement, form lasting connections and thereby, drive strategic decisions. Lead generation through LinkedIn, in fact, is considered to be a highly comprehensive, focused, and specialized process which adopts a multi-dimensional and omnichannel approach.

As an organization, if you too want to know how to generate business leads from LinkedIn, here is a step-by-step guide to help you qualify more leads, trigger greater conversions and close better deals –

Profile Optimization — The first, and probably the most underutilized step in LinkedIn lead generation is — Profile Optimization. What you include or omit from your LinkedIn profile gives your prospective leads a firm idea about where you stand as a business.

Narrow Your Niche — Begin with writing about the specific niche area that your business specializes in. If you put in a generic tagline, you might generate a lot of leads — but, they would be unqualified.

Publish Relevant Content — High-quality content will give your business a competitive edge, especially in terms of reputation, craft, and hold.

Outreach Messages — You need to start scouting for professionals who are working in a similar business landscape as yours.

Joining LinkedIn Groups — First and foremost, register and join LinkedIn groups that are related to your business niche. Participate in group conversations and, at the right time, add links to your landing pages.

Creating Lead Magnets — Just as the prospective lead gets back to you, engage them in a conversation. Send them a carefully designed lead magnet that can hold their interest and extract their contact details, at the same time.

According to a recent study by the ‘B2B Technology Marketing Community’, about 61% of marketers feel that generating high-quality leads is one of the greatest challenges that they have to face on a regular basis. This is because, despite the best of their efforts, irregular profiles, unsystematic follow-ups, inappropriate management, and messy conversion paths tend to create heinous problems.

Since its inception in 2003, LinkedIn has steadily evolved from being a professional networking site to becoming a widely used tool for brand building, capital sourcing, and business development. 

But more than this, LinkedIn lead generation has emerged as an instrument to understand, interact, and develop a deep bond with your target audience. Even in the future, LinkedIn — being a home to

Read the full article at: LinkedIn for Generating Leads and Closing Deals

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How to Use LinkedIn for Generating Leads and Closing Deals - BeeSeen Solutions

With the emergence of the digital era, the process of lead identification, delineation, and cultivation has undergone a significant change. No more are businesses required to rely on the traditional...

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5 Ways to Increase Your Online Presence

According to HubSpot’s Demand Generation Benchmarks Report, in 2015, about 80% of companies that did not meet their revenue targets attracted 10,000 visitors or less to their website. On the other hand, companies that attracted more than 10,000 visitors to their website, surpassed their revenue targets.

The conclusion here is that having an online presence is critical for B2B sellers. So, the question is, how can you increase your online sales?

Before getting to some of the ways, it is essential to understand that having a comprehensive strategy as opposed to tactics is the best way to approach increasing your online presence.  Essentially, having a B2B marketing strategy specific to your company will allow you to have a more significant impact through well-directed tactics. With this in mind, below are several tactics that you can use to push your online presence within the context of five vital online assets or online properties (Website, Branding, Content, SEO (Search Engine Optimization), and Social Media) that you should ideally possess.

1. Understand your brand and engage customers

To increase your online presence branding is a vital part of the equation. B2B brand strategies ensure that:

Customers choose your brand over your competitors

Customers will be predisposed to your brand and willing to engage with you

Sales cycles will be shorter because customers understand your business and products

Your company can build trust with stakeholders (customers, suppliers, shareholders, etc.)

Your brand can charge and sustain premium prices

B2B Branding

There are several more benefits of B2B branding. The next obvious question is, how do you increase online presence through branding? Here are some suggestions

Define your brand. Primarily, you should consider:

The special features that your products have that you can incorporate into your brand

The qualities that you want to associate with your business

Get the right brand pieces based on the way you define your brand. More specifically, you should have color schemes and a logo that you can use with your overall B2B Digital Marketing Strategies.

Find out what differentiates your brand from your competitors. Such information should be gathered from prospects, customers, and employees.

Create brand ideas that are consistent with the way you define your brand. Keep in mind that your brand projects your business identity which in turn affects who you repel from or attract to your business.

Involve your customers. Engaging prospects before, during and after the sale ensures that your customer takes the journey with you. If the journey is a good one, then your customer will become your brand ambassador or evangelist. Naturally, they will talk positively about your brand which in turn will drive online traffic and increase your online presence one customer at a time.

The main thing is that what you say and do should be consistent with a cohesive brand image that your stakeholders and audience want to identify with. In doing so, you will organically increase your online presence.

2. Enhance your professional website

A website is your digital storefront and probably the first place that you will think of when seeking to boost your online presence. After all, 89% of B2B researchers start their buying process online.

The best tactics to increase your online presence on your website revolve around building it in the right way in the first place. Here are a few critical things that you could do on this front:

Ensure your website is mobile-ready. According to Google, more than 51% of mobile phone users found a new business or product while researching on their phones. Using responsive web design is a must if you want to increase your online presence.

Guide your visitor through the funnel: Basically, your site should be more than just a brochure. It should strategically guide potential buyers through the buying journey or through a conversion process.

Information or content on the website should be easily accessible: Some things that you could do include categorizing content on your site so that it is easy to find.

Loading time: B2B websites should load fast (1-2 seconds), or else visitors will simply go elsewhere to quickly find the information they need. Avoid overusing plugins on your website that will slow it down and check out Google PageSpeed Insights from time to time to ensure the site is fast enough.

Understand visitors interact with your website and adjust accordingly: Find tools like VWO, Smartlook, and Hotjar that will help you appreciate website visitor behavior on a webpage through heatmaps. Tweak your website and use A/B testing to find out the tweaks that increase your online presence.

3. Make the most of SEO

Driving traffic to your website through SEO is a core strategy for increasing online presence. According to Netmarketshare, between October 2017 and October 2018, Google was responsible for over 70% of organic traffic. It is not difficult to see why 61% of marketers say that their top priority is growing organic presence and improving SEO.

Here are some useful best practices that can help boost SEO for a better online presence.

Do comprehensive keyword research and use the right keywords in your content

Use high-quality landing pages

Align keyword lists with user intent

Leverage schema

Secure your website

It is also critically important to optimize images with alt text so that the search engine can understand the content of the site even better and therefore rank the page higher on the search engine.

Furthermore, keep in mind that SEO and PPC (Pay per click campaigns) work better together to create even more opportunities to increase online presence. Utilizing tools like Google Ads (formerly called Google AdWords) allows businesses to improve their online presence before SEO strategies can gradually gain traction reaching audiences.

4. Create deliberate content

Building a strong foundation for a content marketing strategy is pivotal when it comes to improving B2B online presence. Essentially, the content strategy should use different forms of content at different stages of the sales/marketing funnel and with respect to the different sales/marketing channels. Ultimately, the content strategy should guide prospects through the funnel from demand generation and lead generation all the way to becoming a customer and beyond.

Some tips for increasing online presence through content include:

Create actionable content that is story-driven and that utilizes an appropriate branding strategy.

Segment leads and sends the right content based on their position on the buyer’s journey

Avoid being too promotional and instead, offer value that will make your audience trust you more

Diversify your content (whitepapers, blogs, video, infographics, social media content, etc.) so that you can reach different audiences in the places where they like to find content.

Repurpose content that attracts a lot of traffic.

When audiences are attracted to the different forms of content that specifically address their challenges, worries, and queries, then online presence is organically improved since you will become a trusted resource.

5. Build a deliberate social media strategy

Fundamentally, you will need to define what you want to share, who you want to share with, the persona and the voice that you will use. Having a smart social media plan is a great way to increase your online presence. Some of the ways to improve internet social media presence include:

Choosing an appropriate network based on your audience and how you need to interact with them

Set a deliberate goal. For example, increase online presence.

Create a suitable strategy

Create or curate social media content based on your plan

Engage your audience in meaningful ways, g. comment, share, answer questions, appreciate your audience, etc.

Add value instead of just promoting your brand

Be consistent and predictably available online

Conclusion

In all the methods listed above, capturing baseline metrics, and then calibrating your actions based on the success or failure of the tactics used is vital for success. Ideally, you want to use strategies and tactics that are specific to your long-term and short-term business goals and objectives. Taking action based on such strategies will help you sustainably grow your online presence.

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Successful Content Marketing : BeeSeen Solutions

As a Long Island SEO company, BeeSeen Solutions specializes in helping local area businesses increase their rankings on Google and other search engines. Many times, our clients will have websites that cover basic services, but don’t provide the information needed for more specific keyword rankings. 

For example, an electrician might have a page that lists all of their electrical services, such as remodeling, ceiling fan installations, or air conditioning hook-ups. But when these services are divided into specific pages, they gain more ranking potential.

While an electrician’s first priority would be a top ranking for “Long Island electrician,” many opportunities exist beyond that keyword. By creating unique pages for each electrical service, the electrician has an opportunity to gain leverage for each customer’s need. As a result, the potential customer who types in “broken ceiling fan” finds the electrician at the top of search engines, reads more information about the service, and gives them a call.

Successful content marketing is crucial to an SEO campaign because clients are more likely to hire a company for a specific need, rather than a general interest. So, while it’s great to rank for “Long Island electrician,” a portion of people who found the website for this term may not call. Meanwhile, the clients who have a specific need, such as a broken ceiling fan, will usually move more quickly and hire the first option they see.

The SEO experts at BeeSeen offer years of experience in helping businesses rise to the top of Google and other search engines. To find out more about how we can get you there with content marketing and other strategies, give us a call!

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Do Reviews Matter for SEO?

Owners of businesses large and small often understand one important detail around their online presence—bad reviews can mean the difference between a bustling shop and slow sales. 

As an online marketing company on Long Island, BeeSeen Solutions has worked with dozens of local businesses that strive to bring in happy customers and positive reviews. The benefit of a good review is straightforward—a potential customer will hear about that experience and feel more confident in paying a visit. But how much do search engines value these reviews, and do they impact SEO rankings?

Popular review websites like Yelp or TripAdvisor are famous for providing detailed information about local businesses. These details help users make an informed choice about their options. However, Google and Bing don’t look at ratings or reviews on separate websites to change a business’ search rankings. However, Google does index information in its own review directory system called Google My Business. When users look up local dentists, for example, Google will choose three Google My Business listings to display in organic search results.

It’s not clear how much a bad review can impact rankings for a Google My Business listing. But, SEO companies have noticed higher-ranked listings at the top of search results, though there are exceptions to this trend.

Bad reviews are difficult to manage, and BeeSeen Solutions does not specialize in reputation management. However, taking responsible steps as a business owner to politely address a bad review is usually recommended.

To learn more about online reviews and their SEO impact, contact the digital marketing experts at BeeSeen Solutions and get a free consultation.

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How to Scale Up Your Business Using RPA

The emergence of robotic process automation (RPA) has taken the world of digital technologies by storm. Here's how RPA can help up scale your Business

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How to Leverage LinkedIn in Your Business with LinkGen

Here's how you can use LinkGen services by BeeSeen Solutions to reach the right people at the right time and leverage it to beat your competition.

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20 Ways To Increase Your Website Ranking And Conversions - BeeSeen Solutions

Increase Your Page Loading Speed and Reduce Server Response Time The main focus of an SEO expert and a business owner should be to reduce the negative effects of a...