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The Business of Being Real: Claudia, Ben, and Michael Bosstick Talk Creator Power
No Filter, Big Business: How Claudia & Ben Soffer Built Influence Without Pretending Advertising Week Coverage | October 2025 When it comes to turning personality into profit, few do it quite like Claudia Oshry and Ben Soffer. In their Advertising Week conversation, No Filter, Big Business, the couple—joined by moderator Michael Bosstick, CEO of Dear Media—offered a candid look into the creator…
If you have to frequently reiterate what a ‘good guy’ you are, you’re not a good guy.
Good guys don’t call themselves ‘good guys’.
It’s creepy tbh.
