What are 5 benefits of marketing?
Marketing and Sales have a bad reputation of not working well together and it’s easy to understand where the natural conflict comes from. When two departments work hard to drive revenue year round, the pressure to meet high numbers can cause tension.
Here are 5 of the most valuable marketing benefits gained from Sales:
1) We Are All Members Of The Same Team
It can be very easy to fall into the trap of blaming each other when numbers are not met; however, it is important to remember that everyone is working towards the same goal. Although each department has well defined objectives and targets to meet goals, revenue growth can not happen unless both departments work together.
Working for a smaller company has its advantages and disadvantages. One of the best parts of being a part of a smaller company is the opportunity to bounce ideas off of people in different departments. Your Sales team is interacting with potential leads and current customers on a more personal level than your Marketing team.
3) It Strengthens Your Brand
Your company’s brand might fall under your Marketing department, but it is the responsibility of everyone in your company to uphold it. Collaborate with your Sales team to figure out the best way to present the way team members are representing your brand through social media
4) Company Culture Improves
Company culture is one of the most important aspects of having a successful company thrive. Putting in the effort to work together not only strengthens a company, it improves overall satisfaction and happiness. As a Marketer, I found it can be easy to want to crawl into a silent cave in order to write content, but working near Sales can be a lot of fun.
5) A Better Understanding Of Your Customer
Your Sales team talks to each lead or customer on a very personal level. They know where someone spent Thanksgiving, what they ate for breakfast, and where they went to school. This information may not seem like it applies to Marketing directly, but it can be extremely valuable especially when creating targeted marketing campaigns.