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Sarees of Bengal online – the widest range of bengali sarees like Bengal cotton sarees, Bengali silk sarees, Kantha work sarees, Kesh cotton sarees, Begumpuri sarees at Paarijaatham online store. Paarijaatham mainly focuses for the upliftmet of weavers. They offer sarees at affordbale price.
Paarijaatham brings you the exclusive unique designs in Handloom Jamdani or tant, Linen jamdhani, bengal kesh cotton sarees at weavers cost
Sarees of Bengal online – the widest range of bengali sarees like Bengal cotton sarees, Bengali silk sarees, Kantha work sarees, Kesh cotton sarees, Begumpuri sarees at Paarijaatham online store. Paarijaatham mainly focuses for the upliftmet of weavers. They offer sarees at affordbale price.
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New-Age Entrepreneurs Are Keeping Art of Weaving & Embroidery Alive in Bengal
Banglar Tant Handloom weaving represents one of the richest and most vibrant aspects of the Bengali cultural heritage. No matter what, the traditional essence of Cotton Handloom Sarees of Bengal in the terms of quality, features, and aesthetic appeal is unsurpassable. There are records of handloom saree weaving activity in Shantipur, a centre of Vaishnavite culture and Bhakti movement, as early as the 15th century.
The handloom sector is the second largest employer in West Bengal; yet Bengal’s handloom weaving has been one of the largest unorganized economic activities comprising mostly the vulnerable sections of the society. This vulnerability was caused by the limited scope of technological upgradation and improvement in weaving activity. Hence, the younger generations have been often disengaging themselves from this profession due to low wages and difficult working conditions.
Therefore, the cultural heritage present in tant weaving has been in need of protection. And who can be better savior than the government, non-government organizations and most importantly the emerging entrepreneurs of Bengal?
The visionaries engaged in today’s innovative business strategies consider Bengal as a strong market for hand-based loom products. The refined tastes for ethnicity in customers across the world and growing interests of many celebrities like Vidya Balan and Rani Mukerji in Banglar Tant sarees has farther helped in turning heads of many new entrepreneurs towards this scarcely negotiated market having enriched yet unexplored potential. Renowned fashion designers are also reviving the charms of hand weaved Tant sarees through their creations. The growing interest and demand of Bengali traditional apparel among the urbanized women is a direct effect of this initiative of the designers.
However, the real help should come from the budding organizations and shopping destinations, whether online or offline, who can make platform for the rural weavers of Bengal to sell their products without presence of intermediaries. They should also impart and enlighten the weavers about the contemporary fashion trends. Particularly the contemporary e-commerce zones can highly revitalize the Cotton handloom industry of Bengal giving the works of the weavers a global exposure.
Kiukart is a budding online ethic store for Indian Handicrafts that has introduced a Brand named Banglar Tant to promote and present, in front of the world, the traditional and legendary essence that the Bengali Tant weaving culture inherits. The brand displays an array of exclusive hand-weaved ethnic Bengali Cotton Sarees Online. This brand might be a new establishment but its essence is carrier of age-old tradition only with a contemporary touch.
Banglar Tant not only markets the Bengali cotton handloom sarees but also takes the initiative to familiarize the rural handloom artisans to the international market without displacing them from their most familiar looms. Through Banglar Tant the modern day consumers get a chance to get connected to the original makers of these traditional draperies and even get to know the stories behind every saree making.
Through the brand of Banglar Tant, not only Kiukart creates a marketplace for traditional Bengali arts, but also enlivens the dormant hidden traditions and revives their charm in the minds of people across the world.