McDrive vs Burger King
McDrive vs Burger King directional billboards in France @McDonalds @TBWA_PARIS @YoannStoeckel
McDonald’s in France decided to have a little fun with its direct competitor Burger King® by building an intriguing temporary billboard. The McDrive vs Burger King installation, near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, involves two temporary billboards, one of them displaying 258km directions, nearly a 5-hour car ride! With more than 1000 McDrives™ owned by McDonald’s…
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