#benjamin marchal

[postkiwi]

McDelivery for Rainy Days

McDelivery for Rainy Days - a beautiful print campaign from @TBWA_PARIS @mcdonalds_paris, with photos by Roberto Badin

McDonalds in France is promoting McDelivery, a service introduced in 2017, with a print advertising campaign featuring impressionist photographs of Paris in the rain. Four photographs by Roberto Badin provide the sense of looking out a window at four Parisian streetscapes. This series of visuals depicts buildings and stormy skies seen through windows soaked in the rain – giving a pictorial aspect…

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[postkiwi]

Système U Christmas Instore

Christmas ChezU @U_LESMAGASINS a lovely story @TBWA_PARIS @insurrectionprs #NoëlEnsemble

Système U stores in France are running a Christmas marketing campaign with a television commercial highlighting one of the founding values of the company : proximity. U’s merchants come from the region where their store is located. Their commitments in local life, taken independently, are daily embodied in the actions of their stores – both socially and economically. U is naturally close to its…

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[postkiwi]

Burns and Smiles Halloween addresses stigma

Halloween film @burnsandsmiles wins @dandad Yellow Pencil @TBWA_PARIS #dandad17

French not-for-profit Burns and Smiles and TBWA\Paris have won a Yellow Pencil for film at the D&AD Awards, in recognition of “Halloween”, a commercial designed to sensitize the general public to the fight of the burners to change the gaze of the others in everyday life. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, we relate the…

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[postkiwi]

McDrive vs Burger King

McDrive vs Burger King directional billboards in France @McDonalds @TBWA_PARIS @YoannStoeckel

McDonald’s in France decided to have a little fun with its direct competitor Burger King® by building an intriguing temporary billboard. The McDrive vs Burger King installation, near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, involves two temporary billboards, one of them displaying 258km directions, nearly a 5-hour car ride! With more than 1000 McDrives™ owned by McDonald’s…

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Faustin Claverie et Benjamin Marchal sont dans la place.