#bernardcharles

[queenofchalices]

you dont know me but you so beautiful. a beautiful hoe ready to sow a garden full of magic and wonder. <3 you're welcome. <3

a beautiful hoe, not an ugly one like nonny says ;)

clever, I like it.

thank you very much I do really appreciate you popping in like this <3

Happy Holiday!

[cdlwkf]

Bernard Charlès: Taking the Lead in the Experience Economy

by Selina Lee

October 14, 2014

We live in a world where personalization is becoming increasingly dominant in many consumer choices. Your daily cup of coffee can be customized to perfectly suit your preferences, and digital hardware can be engraved with your initials. Now, imagine a world where this concept can be applied to bigger aspects of life. At the 15th Annual World Knowledge Forum in Seoul, South Korea, this kind of personalization is what will make up the new dynamic for today’s economy, according to Bernard Charlès, CEO of Dassault Systèmes.

Mr. Charlès explained that what has become more important is the value of user experience rather than the value of the product being used itself. He called this the “experience economy.”  Appropriately, this new kind of economy has opened up completely different methods and possibilities on how to use materials, energy, and resources.

Mr. Charlès used his company’s 3D printing vision to illustrate his ideas.

“The beauty of printing,” he said, “is that you can imagine the impossible, work on the impossible, and make it possible.” Charlès explains that by applying the 3D techniques, it will become possible to test products and services in a virtual world without consequences, and make them more global, personalized, and accessible for people.

Health science is one area where 3D printing is paving a more hopeful, innovative path, and Mr. Charlés pointed out one of the biggest problems for cardiologists has been understanding the patients’ individual needs. However, 3D printing has made it possible to create simulations of each patient’s heart. This way, a true representation is available for the doctors to test out solutions and new techniques digitally, without worrying about unfavorable outcomes. Thus, he explained, optimal results can be achieved by taking into account each individual’s needs.

3D printing also opens up more possibilities for society to experiment and print advanced material, from biological tissue to prostheses. Society will therefore be able to store, share, and rebuild new types of knowledge, he said.

Mr. Charlès also applied the concept of simulation and customization to his idea of the future city. In this vision, the new city will engage more with the citizens and communicate actively to achieve rapid urban growth.

“It’s about the people understanding each other and creating a new level of understanding,” he said.

It is virtually impossible to test hypothetical scenarios on a real city, even though it is the best way to learn, according to Mr. Charlès. However, as with the case of cardiologists, experts are able to test the possibilities on virtual representations.

“This mass information is going to be a huge value to better improve not only the quality of life, but safety for citizens,” said Mr. Charlès.

In the dawn of this new kind of world and its endless possibilities, he insisted global collaboration and sharing human knowledge will be key in reshaping society and daily life. Personalization and innovation will continue to evolve.

 “This new convergence between the biological world, geometric world, and world of physical goods is creating a new world for multi-disciplines,” Mr. Charlès said. “A new world of tomorrow.”