Freelance V/S In House V/S Agency Who wins in the battle of best digital advertising?
Companies all across the globe have realized the emerging power of digital marketing and have started pushing more budget towards making their presence felt online.
We are all aware of the demand and supply game, right? So, this is exactly what is happening here, a humungous demand of digital marketing agency, freelancers and digital geeks has resulted to an ever-rising supply of the same. There are thousands of digital agency, web Design company, freelancers and marketing executives. During the pandemic, if you may have observed, the maximum number of vacancies in UAE were for either a digital marketing executive or a social media executive. Businessmen have started investing in online marketing hence, this sudden growth.
But, we realized that every businessman today faces a classic dilemma of choosing between the three: top digital marketing companies or top freelancers or top marketing executives. So, we decided to compile and create a list of pros and cons to help you out.
Let’s first talk about the marketing executives.
1. Better internal communication – Hiring an in-house agency allows a brand to have a better and faster communication as all the employees are working at the same place so, quicker response is expected.
2. Might have a deep understanding regarding the product – The in-house marketing team is already well read and well aware of the product and policies of the brand which allows them to get the complete feel of the products.
3. Strong sense of bonding among employees – Working for the same company with a similar direction allows the employees to share a common mindset which results in bonding among them leading to the betterment of the company.
1. Costly – Hiring multiple specialists to create results with each marketing medium often proves to be very costly for a company.
2. Quality – Lack of expertise and experience in the in-house team results into a much lower quality of work as compared to any marketing agency
3. Stress – In-house marketing results into a lot of stress for the employer preventing him to concentrate on the core activities of the brand.
Now let’s take a look at the pros and cons of hiring some of the top freelancers.
1. Cheaper – The amount charged by freelancers for their services is usually lower when compared to any digital marketing agency.
2. Flexibility – Hiring a freelancer allows a company to freely negotiate on timings and the amount of work as there is no fixed contract for the same.
1. Risky – As they are not attached to any digital agency or top marketing agency, they often lack commitment and cannot be trusted upon with some confidential data.
2. Inconsistency – A lack of supervision among the freelancers leads to an inconsistent performance reducing the quality of work and unnecessary delays.
3. They work on multiple projects at once – Freelancers do not get regular and fixed income as in the case of top digital marketing companies which forces them to work on various projects at the same time. This leads to delays and lack of attention at your work.
Last, but not the list, let’s talk about top digital marketing companies.
1. Specialist – Digital Marketing agencies are having top notch work force only for the purpose of marketing which makes them expert in it. Their experience enhances their performance and helps the brand to grow faster.
2. Latest tools and technologies – The best digital advertising agencies are equipped with latest technology which helps them to get an edge over others and raise the quality of work effectively and efficiently.
3. Quality of work – The work done by marketing agencies is way better as compared to other two options available. This is majorly because of a standardized control which allows a supervisor to cross check everything.
4. Accountability – Being the sole person responsible for this work lends a sense of accountability on the marketing agency which reduces the pressure of the brand.
5. Speed and consistency – A marketing agency ensure that the work is always done on time along with reducing the standards of the work.
6. Cost – Hiring it is much more affordable and cheaper than setting up a full-time in-house marketing agency and paying them regular salaries.
1. Less flexible – An agency works by contract and it is often very difficult to make changes in the contract once it is signed by both the parties. This makes it hard for the employer to modify some details of the work- in- progress
2. Establishing trust – It is usually quite difficult for an employer to establish trust with an out of office team and tell them everything about the business.
It is quite evident now that every form has some pros and some cons but the selection of the way of marketing majorly depends upon the type of business and its requirement.
I hope that this thorough research and analysis done by us would now make it much easier to select the way through which you want to be advertised and will help you in saving your time.