The recently launched AIKON #tide represents a new, responsible approach to luxury watchmaking. Made from ocean-bound upcycled plastic, it takes 17 bottles to make one watch and its user-friendly packaging, which means 17 fewer bottles polluting the ocean. The AIKON #tide shares the same attributes as other members of the AIKON family, namely Swiss quality, precision timekeeping, urban styling and high perceived value. Now, the watch brand from the Swiss Jura has collaborated with ML Crew member, Benzilla, the Thai artist, to create the aptly named AIKON #tide Benzilla. A graduate of Bangkok University, Benzilla studied fine and applied art, however, he is now best known for his colourful street art. His work often juxtaposes swathes of concrete with his distinctive, playful use of colour. He adores using numerous hues in his compositions which is quite surprising for a man who is colour blind. However, he has overcome this potential obstacle through determination, culminating in his extraordinary success. Indeed, this inspiring story and success epitomises Maurice Lacroix’s mindset, #BeYourAikon. Benzilla feels a personal connection with the AIKON #tide initiative. The watch brand, in conjunction with #tide, are collecting plastic bottles from the seas surrounding the various islands around Thailand as well as Indonesia and the Philippines. https://www.instagram.com/p/Cf9ElFkrYcx/?igshid=NGJjMDIxMWI=
