"The collection is inspired by masculinity and vulnerability, and by cycling clothes. Gender has always been a part of my work with clothing. Fashion is so heavily gendered as an industry, in magazines, advertising, in shops – and I think through this it becomes a medium that we all use to gender ourselves, maybe without realising why or what the consequences are."
"It’s interesting to link gender and consumerism, because I think the more a target audience or a target market is ‘successfully’ gendered, the easier it is to market products towards them. It becomes about telling people what they want, and why, it’s intimidation tactics.
So in designing my collection I was interested in how it is fairly common for there to be cut-outs or holes, or sections of bare skin in womenswear, yet in menswear this is almost unheard of. And for me as a man, trying on clothes where there are sections of bare skin, creates a vulnerability that I find really interesting."