June 1, 1720 - Call For Subscribers To An Elegant Edition Of John Gay’s Works
Subscriptions for Mr. Gay’s Works on Royal Paper in 4to, (at a Guinea in Hand, another on the Delivery of the Book) are taken in by Jacob Tonson in the Strand, and Bernard Lintot, at the Cross-Keys between the Temple Gates in Fleet-street. The Volume will contain what he hath already published, with more than a 3d Part entirely new, and will be very shortly delivered to the Subscribers, as being almost printed off. A List of the Subscribers will be printed, who upon sending their Names with the 2d Payment, will have the Book delivered to them.
Daily Courant (June 1, 1720)
[Note: ESTC T13893. This subscription was quite successful, though Gay’s good fortune was short-lived, as Johnson notes in his life of Gay:
Being now generally known, [Gay] published (1720) his poems by subscription with such success, that he raised a thousand pounds; and called his friends to a consultation, what use might be best made of it. Lewis, the steward of Lord Oxford, advised him to intrust it to the funds, and live upon the interest; Arbuthnot bad him intrust it to Providence, and live upon the principal; Pope directed him, and was seconded by Swift, to purchase an annuity.
Gay in that disastrous year had a present from young Craggs of some South-sea-stock, and once supposed himself to be master of twenty thousand pounds. His friends persuaded him [i.e., expostulated with him] to sell his share; but he dreamed of dignity and splendour, and could not bear to obstruct his own fortune. He was then importuned to sell as much as would purchase an hundred a year for life, “which,” says Fenton, “will make you sure of a clean shirt and a shoulder of mutton every day.” This counsel was rejected; the profit and principal were lost, and Gay sunk under calamity so low that his life became in danger.
A scan of a copy of Gay’s Poems on Several Occasions
held by the Ohio State University, with the two volumes bound as one, is available at Google Books: https://books.google.com/books?id=_NRBAQAAMAAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false.]