🚗 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐈𝐬 𝐑𝐞𝐚𝐥. 𝐏𝐚𝐲𝐢𝐧𝐠 𝐋𝐞𝐬𝐬 𝐒𝐭𝐢𝐥𝐥 𝐌𝐚𝐭𝐭𝐞𝐫𝐬.
S&P Global Mobility’s article, “Driving success with customer loyalty in the automotive industry,” highlights how brand loyalty still plays a major role in the new car market.
📊 A few numbers that stand out:
51.1% — Industry average loyalty rate
51.8% — Mainstream brand loyalty
48.0% — Luxury brand loyalty
Many new car buyers return to brands they already know, while many others are open to switching.
Staying loyal to a brand can make sense if you love the vehicle, features & overall experience.
But loyalty should not mean paying more.
💰 Make sure you don’t pay too much. Get the lowest price you can find, then use Price Bid on LetYouKnow.com to bid your own lower price & get an instant result.
⚡ If your bid is accepted, your price is locked in with all dealer fees included. If your bid is not accepted, you can adjust & bid again.
𝐋𝐨𝐲𝐚𝐥 𝐭𝐨 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝? 𝐆𝐫𝐞𝐚𝐭. 𝐉𝐮𝐬𝐭 𝐝𝐨𝐧’𝐭 𝐛𝐞 𝐥𝐨𝐲𝐚𝐥 𝐭𝐨 𝐩𝐚𝐲𝐢𝐧𝐠 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡!
Read the S&P Global Mobility article here: 🔗https://www.spglobal.com/automotive-insights/en/blogs/strategies-to-grow-customer-loyalty-automotive-industry