#big content

[gupdoo3]

@cooldude618 I stumbled upon this video which is eerily reminiscent of Real-Time Fandub

[zeruch]

"Netflix is about to kick US subscribers off of its cheapest ad-free plan" No, it ain't...

…cuz I quit. This was the last straw: “In the coming days, Netflix is going to ask its Basic plan members in the US to either pick a new plan or cancel their accounts. Those are your only two options.”Well, thanks for making that easy. After 11 years, 3 months and change, I have cancelled my subscription with Netflix, because the EaaS (Everything is a Subscription/Service) has become enervating…

[lindseyrockett-blog]

In the Big Data Era, Content is Still King

A curious thing happened at a recent conference on media measurement, big data, technology, and ad targeting: Speaker after speaker touted the importance of creating great content.

Since day 1 of working at at agency this has been preached to me over and over again; however, hard to prove the hard facts to a client. Finally, I feel as if we are being given the credibility needed in this realm.

[socified-blog]

Big Data is dead, long live Big Content!

Well, in terms of new buzzwords the title is entirely true. Gartner haven't stopped talking about this subject since their 2013 social marketing survey picked up on the importance of creation and curation, also noting that this is the most outsourced function in the marketing organization.

Content has always been a huge marketing focus, whether it is for a new whitepaper, brochure or press release, however these forms are time consuming, expensive and limited in approach. What marketers now need is an efficient way to create or curate content and deliver it to their audience via the social web!

Jake Sorofman, Gartner, put together some great insights about the content which markets in the "social age" are creating.

It’s human—it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.

It’s neutral—perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.

It’s simple—attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch. The best content is stripped down and gets to the point, fast!

It’s visual—my colleague Julie Hopkins tells us why visual content is inspiring content. It’s also easier to consume when you’re already up to your eyeballs in dense text.

It’s curated—you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.

It’s conversational—communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.

It’s organic—it’s published fast, often in response to unpredictable moments. The now-ubiquitous Oreo cookie tweet is still one of the best examples of organic engagement in action.

[blipclinic]

[joshbyard]

Microsoft Patents Method To Count People In a Room Using Kinect, Charge Per Viewer for Content

A U.S. Patent and Trademark Office filing by Microsoft reveals that the company is devising a means for your Xbox peripheral to count the number of people in the room and even identify who they are in order to assess licensing fees for content based on the number of people in the room.

(via Your Kinect Will Count The Number Of People In The Room So It Can Charge You A Per-Person Rate | Popular Science)

"In Soviet Union, TV Watches You"

[thegoodfuture]

Professor Michael Carrier has published the results of a remarkable initiative on copyright and innovation that uses the music industry and Napster as the case study. Carrier interviewed leading executives at major record labels and technology companies in an effort to better understand the implications of the litigation strategy against Napster. The article concludes that there were five losses from the Napster decision and related litigation: lost innovation, lost venture capital, lost markets, lost licensing, and lost magic.

Michael Geist - Copyright and Innovation: The Untold Story

MUST READ - Hunter S. Thompson summed in up correctly:

"The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side."

[sharonburton]

Move over, Big Data. It’s time for Big Content.

Re Intentn'l Design: http://bit.ly/JPGUDf