The internet is used by billions of people everyday. The longer its been around, the more people have figured out how to take advantage of it. People have found out how to make money with the internet. Early internet business models had good intentions and hopeful outcomes. However, many of these business models failed. One model that has continued to work time and time again is advertising.
Some companies found out that by simply surveying users and keeping track of what they do, marketers will pay big money for that information, which evolved and became big data. These big companies are so willing to pay for that information, that it has influenced many people to develop these internet surveillance business models. Even companies like Facebook adopted these strategies to help themselves generate more revenue. While they do not share this information with other companies and instead keep it for their own use, they are still gathering tons of information. The internet is now being used to watch people’s actions and record that information for potential profit. Almost anything you do on the internet, someone is watching.
Big data has become the name of the game, and there is no indication of that changing anytime soon.