[eschews any pretense of being somewhat Professional]
a bit behind the making of Eliza:
the goal this time was very much creating a theme that was better than my previous ones. It’d been nearly a year since I released my first theme, and if I wasn’t going to make something new and good and original, then what was the point?
Honestly, I’m not sure if I reached that goal or not, haha—I certainly put a lot of thought into it, but I don’t think that shows in the end result because so much of it is similar to my previous work. One big question this time around was ‘who is my target audience?’ and the answer never came to me. At first, it was going to be people like me, who post a variety of content and just want a theme that works for that (or as I like to call it, a shitposter). Then the question was, what level of customization should I provide? And this was really the toughest part—there are always going to be people who want more features and people who want something simple. The problem is that the people who want more are the more visible bunch, so it’s hard to get a grasp on what’s the larger demographic.
You can’t please everyone. Okay, but who should I please?
All this waffling around on options ultimately showed me that I need to start user testing and using analytics, because I can only speculate so much. I only recently realized I’ve been looking at my google analytics all wrong (turns out, you can adjust the timeframe! fancy that) and I had a friend test drive my theme while I hovered over her shoulder to watch, which was incredibly insightful.
So! Here is a short list of things I would like to do for whatever I release next:
having a specific audience in mind. A writing blog? Photography? None of this What Would Shitposters Want business, that’s too wide a range to attempt catering to.
experiment a bit more with customization options. Maybe they’ll work out, maybe they won’t—what I’m currently doing is getting old.
focus more on performance. Tumblr is already so, so slow (hello, gifsets) and I should try to minimize exacerbating that.
but at the same time, experiment with newer trends and tools, because playing it safe is getting old really fast, and I’m definitely not building for the demographic that cares a significant amount about best case practices. (Like, yeah, that parallax header image may be functionally useless 98% of the time but heck if it doesn’t look cool, and we’re all here to look cool, not meet a conversion rate goal)