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First and foremost the relationship between gender and fan culture as the demarcation between “affirmational” fan works and “transformative” fan works was written with the opinion that commonly affirmational work is mainly re-stated source material and the authors and creators tend to associate with these fans more. As “obsession_inc” stated these are the “sanctioned” fans and perceived as primarily male. Likewise, “transformational” works are fans that take the source and twist it to their own purposes to which creators have shown to be disgruntled with and as such these are “non-sanctioned” fans and are primarily female. Therefore, being non-sanctioned fans positions female fans in a lower status than the sanctioned. Essentially the social status of female fans within a fan community is the same as it is within normal society- beneath men. Within the reading “Feminized Fandom, Retail, and Beauty Culture by Elizabeth Affuso the main idea is that gendered, traditionally female products are being created within the fan markets which is both enforcing traditional gendered products and a form of “commodity feminism” while on the other hand allowing for new fan practices and opening more spaces within fan communities for female fans.
Where these works meet is that they both show that female fans in plenty of fan communities weren’t sanctioned fans and did not tend to congregate within popular and common fan spaces. Female fans created their own spaces using their transformative works. With new products being created for female fans they are promoting them into fan spaces they hadn’t traditionally been in such as fan cons. With the article Affuso talked about how the make up lines had their own booths and entire set-ups to draw female or feminine fans.
There is a slight argument that this is enforcing older gender roles on their fans by the products being make-up and therefore pushing a capitalistic and post-feminist fan. I would disagree with this and say that these products don’t cause the relationship between gender and fan culture to be lessened in anyway. Female fans like products of variety and if anything it’s more frustrating that any products created for fans are placed on the gender binary rather than just being for everyone, in whatever creative capacity they wish.
What questions that I begin to ask were as a result from when Affuso discusses the use of fan labor to promote the make-up products. By using common video’s online such as make-up tutorials, haul videos and more, it becomes clear that there is manipulation of female fans to use the products only as directed. What then must be asked is the question of if this is also a deterrent of female fans creating transformative works. If that is true, then this is a calculated way to push female fans into the “affirmational” works that are sanctioned. Whether or not this is all a diabolical plot remains to be seen, but it begs the question.
Affuso, Elizabeth. “Everyday Costume: Feminized Fandom, Retail, and Beauty Culture.” The Routledge Companion to Media Fandom, by Melissa A. Click and Suzanne Scott, Routledge, 2018, pp. 184–192.





