#bodycopy

[rjptalk]

THE ART OF THE HEADLINE

THE ART OF THE HEADLINE

Blogging Insights NF # 55 — Headlines “On the average five times as many people read the headline as read the body copy. When you have written your headline you have spent eighty cents out of your dollar.” — David Ogilvy I can’t argue with this. It’s true. If you can write a great headline, not just once in a while but most of the time, you can find a terrific job at any advertising agency you…

View On WordPress

[jillgdnp]

This example is a perfect practice of using modern serif typeface to create a girly yet modern and fashionable feel. I also love the pairing of the handwritten accent typefaces. 

[jillgdnp]

I love the treatment of this three column grid 

[jillgdnp]

I LOVEEEE the way the body copy is treated and tucked into the headline. Overall a very attention grabbing spread, which once again uses type as a background. I love the application of the headline onto the left on the M

[jillgdnp]

Bold headline. I think this is a successful design that has minimal negative space because of its attention of spacing and leading lines throughout the spread. The spacing partitions between columns really help with breaking up the content on the space. The headline also screams importance,

[jillgdnp]

I like the treatment of the headline here and the use of the line and the justification of the different parts of the poster. Its very clean despite the varying sizes and widths of columns

[jillgdnp]

Interesting use of modular grid system to split up the headline and the body copy. The three columns look really clean and I like the treatment of the author names. A little skeptical about the headline however. I don’t know if I agree with it being split up

[jillgdnp]

I love the tilt of this first paragraph. There is so much visual interest from it and it is clear this was typeset by someone who knows typography because there isn’t a messy or crazy rag, there is minimal hyphenation, and the subtle titling balances out the body copy heavy layout