Have you ever felt the desire to buy something because you saw it in a commercial or in a television show? I mean, during a hot, sweaty summer’s day, who hasn’t wanted to buy every ice cream bar that’s advertised during a commercial break? How about feeling the desire to change your appearance, based on something you saw on some mode of the media? Nowadays, nearly all of the people we see on television have the same look—thin. All of the actors we see in movies, the models for clothing companies, even the people slowly, satisfyingly eating the indulgent chocolate truffles in the commercials are stick thin. Despite the continuously declining size of the models, the issue of how bodies are portrayed in the media has grown significantly within recent years. The pressure to conform and resemble these models, especially for teenage girls and young women, is known to cause body discontentment and insecurity, in addition to a multitude of eating disorders. It’s important that the media stop broadcasting this image as the only acceptable form of “beauty” and resist the urge to excessively abuse Photoshop, and other similar software, to digitally enhance images. The media should support all body types and encourage positive body image, rather than rely on implanting insecurity into potential customers to buy their products.